Learn how Infinix created rapid brand impact in Russia with an integrated ad campaign

When planning a strategy to enter the Russian market, Infinix ran into a few big challenges: not many people in Russia had heard of Infinix, the market was crowded with strong local and global brands, and it was hard to reach the right audience at the right time. 

With the NOTE 40 series ready to hit the Russian market, Infinix needed an exciting brand campaign to cut through the noise. The company’s main goals were to increase brand awareness, engage with tech-savvy audiences in major Russian cities and create a strong market presence for the Infinix NOTE 40 series, especially the Infinix NOTE 40 Pro, setting the stage for future launches.

• All-weather exposure: Unlike static ads, taxi ads are visible anywhere and anytime, no matter the weather or location.
• Wide reach: Taxi ads can get to many pedestrians, car owners, and passengers in busy areas. The brand’s message reached them in a natural, everyday setting.
• Targeting the right audience: The ads were placed in major cities where tech lovers and high spenders live.

To make it easier for people to buy the NOTE 40 smartphones right after seeing the ads promoting them, Infinix teamed up with Yandex Market e-commerce platform.

The benefits?

• Instant access to ordering: Online users were able to buy smartphones as soon as advertising reached them. This way, it was much easier for Infinix to convert interest into sales.
• Stock management: Yandex Market ensured there are enough NOTE 40 phones available to meet the demand.
• Trust in Yandex: The established reputation of Yandex made consumers feel more confident and increased the likelihood of purchases.

Along with its offline ads, Infinix also used Yandex Direct for smart digital marketing to keep the brand fresh in the minds of their target audiences. Infinix retargeted online only those people who had already seen the taxi ads and were more likely to buy. By linking online and offline efforts, Infinix made sure people saw the brand on the streets and then again at home, which resulted in higher brand memorability and made the campaign budget more focused.

The benefits of smart ad delivery?

• Precise targeting: Infinix reached users interested in smartphones, this way increasing ad conversion rates.
• AI tracking: Yandex’s advanced targeting algorithm tracked consumer behaviour and showed ads to users most likely to buy, this way increasing ROI.
• Online and offline linkage: Users who saw ads on the city streets were targeted online when they were at home, which improved brand memorability.

Want to follow in Infinix’s footsteps and break into the Russian market? Here’s how other companies can learn from what worked:

Start by really getting to know the local scene. Before you launch, take time to research the city you’re targeting — what people like, how they shop, and where they spend their time.

Next, team up with local platforms. Partnering with trusted names like Yandex Ads can give your brand a strong boost and help you get noticed faster.

When it comes to your ad creatives, make sure they speak directly to your audiences. Keep your message clear and make it feel relevant to their daily lives.

Don’t just pick just a single channel. Combining offline ads like branded taxis, digital ads, and e-commerce listings helps you stay visible wherever your customers are.

And finally, lean on data. Tools like Yandex Ads offer smart tracking and real-time insights, so you can see what’s working best and fine-tune your strategy on the go.

By combining local insights, smart partnerships, and data-driven decision making, you can build a campaign that strikes the perfect balance of brand exposure, user interaction and sales growth.

If your brand is looking to make a rapid impact in Russia, Yandex Ads is the local partner you can trust!