About Koton
Founded in 1988, Koton is an international fashion and retail leader, renowned for its fresh, trend-forward collections across women’s, men’s, children’s, accessories, and babywear categories. With 451 stores in 30 countries and over 1,000 wholesale and retail sales points, Koton serves customers in 71 countries — across Asia, Europe, the Middle East, and Africa — through both online and offline channels. Committed to innovation, creativity, and sustainability, Koton consistently sets trends, prioritizes equal opportunities, and places deep respect for life and the environment at the core of its business.
Meet the Performance Marketing Team from Koton
Performance Marketing Team
Koton
Our goal was to enhance our ROAS through product-centric marketing strategies. Yandex Ads Space was exactly the innovative channel we needed — it not only drove efficiency but delivered outstanding results, surpassing our expectations.
What were your goals before launching the Yandex Ads Space campaign?
Our primary objective was to boost our ROAS significantly. As a performance marketing team, we sought new and effective channels that would enable us to run product-focused campaigns more efficiently.
How did you tackle these goals?
We engaged directly with the Yandex Ads team and decided to test their recommended Yandex Ads Space performance campaign, specifically designed for ecommerce brands. Their solution aligned perfectly with our strategy of improving efficiency and revenue simultaneously.
What results did you achieve with Yandex Ads Space?
Between January and April 2025, our collaboration with Yandex Ads Space led to a consistent monthly decrease in CPA and substantial increases in conversions and revenue. By effectively using Yandex Ads Space, we not only increased our revenue but significantly enhanced our average ROAS.
A message from the Yandex Ads Team
Aslı Aygıt
Account Manager, Yandex Ads
Working closely with Koton has been genuinely rewarding. Their clear objectives and openness to innovative solutions enabled us to maximize the potential of Yandex Ads Space effectively. Watching their CPA consistently decrease while revenue and conversions surged was proof of the impact our strategic, targeted performance campaigns can have.