How revolutionDM helped NadirGold lift Yandex Ads conversions by 276%, revenue by 150%

NadirGold is Türkiye’s leading online gold shopping site, serving customers nationwide with a broad range of investment gold products. With its experienced team, it provides customers with trustworthy and quality-oriented ecommerce services.

revolutionDM is a performance marketing agency that builds AI- and data-driven digital campaigns for ecommerce and enterprise brands. With over 25 years of experience, it helps brands strengthen their digital presence and achieve their goals beyond just digital marketing. revolutionDM is a solution partner that closely follows trends of the industry and produces special solutions.

Despite solid site traffic, NadirGold’s conversion rate lagged, constraining revenue growth. In a market where gold prices fluctuate daily, the team needed a plan to attract more high-intent visitors and improve conversion efficiency.

Recognizing untapped opportunities in audiences beyond NadirGold’s existing reach, revolutionDM recommended leveraging Yandex Ads. Their strategy aimed to engage high-potential users who were unaware of NadirGold, or didn’t know that purchases could be made through its website.

NadirGold embraced this strategy, and together the teams designed a full-funnel growth engine that combines the Yandex Ads ecosystem with rapid, data-driven optimization:

• Fuel the funnel with high-impact display ads – CPM Media Banners in Yandex Direct made NadirGold visible to first-time investors and continually refreshed the retargeting pool.
  
  
• Convert where it counts with CPA campaigns – Performance campaigns in Yandex Ads Space retargeted users who were most likely to complete purchases. Billing is based on actual conversions only, so spend could scale profitably even when gold prices fluctuated.
• Measure, learn, repeat – revolutionDM tracked traffic quality, CTR, ROAS and brand-lift metrics in real time with Yandex Metrica’s detailed reporting tools.
• Iterate fast on revenue-first KPIs – With gold prices fluctuating day-to-day, the team optimized toward stable gains in conversion rate and total revenue instead of chasing short-term ROAS.

Thanks to this integrated approach, NadirGold now treats Yandex Ads as a sustainable, “always-on” channel — one that continuously increases high-quality traffic, strengthens brand presence, and maximizes profitability.

The Yandex Ads team regularly provided analyses to track NadirGold’s revenue and conversion goals in their retargeting base. To support these goals, they also created a “new users” segment in NadirGold’s Performance campaign, which helped increase conversions.

After revenue goals were secured, the Yandex Ads team proposed CPM Media Banner campaigns to widen traffic and audience, and to boost potential customer base. They supported both the agency and the brand with deep-dive analyses and data to back up the approach.

With clear viewability and proactive optimization, quality stayed high and more carts turned into completed orders.

Solutions used:

Performance campaigns (CPA optimization)

Yandex Direct

CPM Media Banner campaigns

Yandex Metrica