How Kreativa helped BENU gain 2.9K+ conversions at an 8.8 average ROAS with Yandex Ads Space

“The online pharmacy market in Serbia is incredibly competitive. BENU struggled to achieve efficient conversions and strong returns through traditional digital advertising channels. They required a solution that could deliver higher-quality traffic and reliably strong results, even as market dynamics shifted. Given BENU’s performance-driven mindset and openness to innovation, Yandex Ads Space emerged as an ideal solution.”

“Yandex Ads Space significantly outperformed our other advertising platforms in terms of return on investment and conversion efficiency. The platform gave us powerful optimization methods and easy scalability. For example, we significantly increased BENU’s budget and lowered target KPIs on Yandex Ads Space during Black Friday, and the results were outstanding. After the peak season ended, we seamlessly switched targets again to maximize revenue and profitability. This flexible approach meant we could aggressively drive volume when needed and then optimize for efficiency afterwards, all within the same platform.”

“The partnership between Kreativa and Yandex Ads Space drove impressive, measurable growth for BENU. Over the campaign duration, BENU consistently surpassed its ROAS target of 8, achieving an impressive average of 8.8 return on ad spend. Monthly conversions have tripled over the campaign period, with campaign revenue rising by more than 300%. The platform delivered strong traffic — over 127,000 clicks — and nearly 3,000 conversions, positioning Yandex Ads Space as a cornerstone of BENU’s digital marketing success.”