How Djak Sport scored 11.8 ROAS and 1.2K+ conversions with Yandex Ads Space

Djak Sport is among the largest sporting goods retailers in Serbia and Southeast Europe, offering premium global brands including Nike, Adidas, Reebok, Hummel, Converse, Puma, and Asics. Operating for over three decades with a mission to promote active lifestyles, Djak Sport has significantly expanded from its Serbian roots, successfully establishing operations in Montenegro, Bosnia and Herzegovina, and North Macedonia.

“The sporting goods market is highly competitive in Serbia, especially online. We wanted to remove budget inefficiencies to sustain consistent online sales growth — while keeping a healthy ROAS. We needed a solution that could attract more qualified shoppers and improve efficiency at scale.”

“We like to stay open to new approaches, and Yandex Ads Space emerged as an ideal solution. We particularly wanted to take advantage of their pay-per-result model, ROAS optimization and billing, and advanced targeting. Plus, the flexibility of the platform allowed us quickly adjust budgets and targets according to market dynamics.”

“Our Yandex Ads Space campaign has delivered remarkable performance improvements, including an impressive average ROAS of 11.8. We’ve generated more than 1,200 conversions since the beginning of 2025 alone. We’ve also reached a CTR of 1.32%, which is significantly above the industry benchmark for display channels, indicating a highly effective targeting algorithm. Overall, these results have solidified Yandex Ads Space as an excellent addition to our marketing toolkit.”