About Digital Exchange
Digital Exchange is a full-service digital marketing and technology firm offering 360° solutions across 20+ areas, including influencer marketing, SEO, and omnichannel strategies. Their ‘digital factory’ approach integrates traditional marketing into innovative platforms to create impactful brand experiences.
About Tepe Home
Tepe Home is a leader in the Turkish furniture sector. In addition to their 22 brick-and-mortar locations across Türkiye, they also have a large ecommerce presence.
Meet İsmail Doğan from Digital Exchange
İsmail Doğan
Senior Performance Marketing Specialist
Digital Exchange
Digital Exchange
We highly recommend Yandex Ads Space for any business exploring new channels for traffic and sales. When we analyzed our client’s revenue sources, the channel that generated the most revenue was Yandex Ads Space.
What were your goals before launching Tepe Home’s Yandex Ads Space campaign?
"Our main goal was to strengthen their strategy and improve ROAS. Previously, they had relied on Google Ads and Meta Ads for product display, but we realized they needed a more effective solution. Our ROAS fluctuated around 8–9, especially in retargeting. We aimed to surpass these numbers and maximize revenue."
How did you address these goals?
"We helped Tepe Home partner with Yandex Ads and collaborated closely with our account manager there, Yiğit Aydın. With Yiğit’s valuable recommendations and Yandex Ads Space's advanced targeting capabilities, we launched a campaign that immediately showed promise. Through consistent brainstorming and strategic adjustments, we achieved fantastic results."
What were your results with Yandex Ads Space?
"During June to August 2024, Tepe Home’s average ROAS reached 6.34, generating ₺878,658 in revenue. Then, in August alone, their ROAS peaked at 11.28, making Yandex Ads Space one of their top-performing channels.
“In 2024, Tepe Home achieved significant growth in ecommerce revenue. When we analyzed their revenue sources, the channel that generated the most revenue was Yandex Ads Space.”
Results
“We highly recommend Yandex Ads Space for any business exploring new channels for traffic and sales. For companies looking to go beyond Google, Meta, and TikTok, Yandex Ads Space campaigns are a powerful addition.”
Ceren Evcimen
Marketing and Export Manager
Tepe Home
Tepe Home
This journey started around two years ago when Digital Exchange recommended Yandex Ads Space, a state-of-the-art performance model for the retargeting sector. We managed to achieve great ROAS success with the strategic help of Digital Exchange. They have provided us with campaigns and the flexibility to grow that have really worked. It’s a great partnership.
Yiğit Aydın
Team Lead, Account Management
Yandex Ads
Yandex Ads
Working with Digital Exchange and Tepe Home has been a rewarding experience. Yandex Ads Space complemented their existing channels with powerful machine learning to unlock incremental growth, driving their ROAS to new heights. We’ve seen Tepe Home reach and exceed their goals, which is exactly what we aim for!
Ready to unlock incremental growth?
Experience the power of pay-per-result with Yandex Ads Space.
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