About DeFacto
Founded in 2005 in Istanbul, DeFacto has grown to become one of Türkiye’s largest fashion companies, with over 500 brick-and-mortar stores and online marketplaces across 100 countries such as Germany, Serbia, Morocco, Egypt, and Georgia. DeFacto has been working with Yandex Ads Space since 2023.
Meet the DeFacto Performance Marketing Team
“Our goals were ambitious, and Yandex Ads Space’s app-based ads delivered exactly what we needed — a significant boost on top of our web performance that drove efficient conversions exactly when we needed them.”
What were your business goals going into the end of 2024?
“We had challenging sales targets to reach by the end of the year. To take full advantage of the busy fall promo season, we needed to find new ways to drive growth. We’ve been working with Yandex Ads since 2021, so we consulted with them to decide on next steps.”
How did you tackle these goals?
“The Yandex Ads team encouraged us to leverage our shopping app to drive conversions and engagement. Apps are a great way to reach customers — almost 70% of global ecommerce purchases are now made via smartphones. Yandex Ads Space makes it easy to integrate your ecommerce app, so we decided to add app ads to our existing web campaign.”
What results did you achieve with Yandex Ads Space?
"Yandex Ads Space delivered exceptional results — by expanding our campaign to include app-based ads, we achieved a 75% incremental uplift. The impact on our bottom line was significant, and by January, app-based ads were driving 41% of our revenue."
A message from the Yandex Ads Team
Aslı Aygıt
Account Manager
Yandex Ads
Yandex Ads
DeFacto’s impressive results highlight what’s possible when brands meet customers exactly where they shop — on their phones. It’s exciting to see how combining apps with powerful, machine learning-based advertising can drive real, meaningful growth.