How 3Gen Digital Growth Agency grew Elle Shoes’ sales and optimized its CPA with Yandex Ads Space

3GEN Digital Growth Agency is an innovative digital marketing agency committed to accelerating growth for ecommerce brands. With expertise in data-driven performance marketing, strategic digital advertising, and brand growth solutions, 3GEN empowers its clients to achieve exceptional results through tailored strategies and advanced technologies.

Elle Shoes is a prominent footwear and accessories brand in Türkiye, known for its fashionable, high-quality products catering to diverse customer segments. Elle combines style with comfort, and has established itself as a trusted brand among Turkish consumers.

“As 3GEN Digital Growth Agency, we offer Yandex Ads Space as a strategic advertising solution to all our ecommerce business partners. The main reason we chose Yandex Ads Space for this client was for its payment model based solely on conversion, which perfectly aligned with Elle Shoes’ goals. We implemented Yandex Ads Space strategically, focusing primarily on customer acquisition, especially targeting higher-end customer segments.

By employing Yandex Ads Space’s advanced targeting capabilities and CPA optimization and billing, we were able to maximize ad efficiency, effectively controlling ad spend while increasing returns. This strategic approach allowed Elle Shoes to reach their desired audiences at optimized costs, directly boosting their brand visibility and conversions.”