About Easy Monetization
Backed by a team of app monetization experts, Easy Monetization is a fully managed, end-to-end solution that helps app owners and developers monetize their apps and maximize their earnings from their current audience segments.
Before launching and configuring an application with the help of a personal manager, experts analyze the application and the app’s audience for a quick and efficient selection of monetizers. This workflow contributes to increased earnings for partners. Leveraging their expertise, they select and configure advertising networks, monitor performance, and continually optimize according to the partner’s preferences so that Sales Performance Management (SPM) metrics and the partner’s income grow.
Moreover, Easy Monetization is a service that works based on its own Mobile Mediation product, which has many competitive advantages, including an exceptional technology called Smart Waterfall. This technology allows for selecting the highest-quality advertising, knowledge of users (audience), and the application itself. Additionally, the product supports the connection of multiple networks via bidding. More details can be found here.
Easy Monetization offers a wide variety of services within the framework of monetization for partners to choose from. Our service integration team takes the pressure off developers by overseeing monetization. Experts handle everything from start to finish, so partners need not dive into any details — while receiving monthly automatic payments from all advertising networks.
As mentioned, our experts handle the setup for your app and sign contracts with advertising networks. In short, we help you get and display the most profitable ads for your app.
Keep reading to discover how we helped ForBlitz more than double its revenue by leveraging Easy Monetization with an average revenue per user increase of 237%.
The partner’s story
Founded by indie developer Ivan Smirnov, the project ForBlitz was further enhanced by a collaborative team of independent video game developers. With more than 500,000 downloads on Google Play, the idea for this app first came about in 2015 from a social network group. A team was brought together to develop modifications for the game World of Tanks Blitz. The project took off in 2020 with the launch of a website as recruits were brought on board. Then in 2021, an application was created to install modifications automatically.
Today, ForBlitz makes it easy for users to install modifications (mods) for online games running on Android. Users can learn more about a particular modification by studying its description, rating, and screenshots — just like other apps found in app stores. The target audience is predominantly male from Eastern Europe and Thailand. The project is constantly evolving as the app’s audience continues to grow.
In brief, the application allows you to:
- Download mods
- Automatically install mods
- Search for mods on the site
- Leave comments and rate mods
- Receive notifications
A modification can be downloaded and installed in just a couple of clicks. Aside from advertising monetization, the app has a subscription that allows users to disable ads and timers when downloading modifications.
Likewise, the app primarily specializes in modifications for the game World of Tanks Blitz (or «Tanks Blitz»), with the complete list of games kept up to date continually. The app hosts modifications from both the ForBlitz team and from users. A user can post their modification through the app or website forblitz.ru/en/. Once a modification has been reviewed, it gets published in the app. Users can also discuss the modification in the comments section.
What were the main goals and roadblocks?
A highly collaborative community where developer teams share knowledge and provide testing, technical support, and feedback, the ForBlitz team consists primarily of indie (independent video game) developers. These developers wear many hats — from developing to marketing and monetizing the app.
The partner used two monetization methods: purchases and advertising. However, the latter brought in the majority of income, so they needed a super-solution allowing revenue from the application to grow. That’s where Easy Monetization came into the spotlight.
Why the partner chose to work with Easy Monetization
The partner decided to use our service, given our results track record, to help them achieve three main goals:
- Bring in a stable income to cover the costs of maintaining the server side of the application
- Further, develop the project
- Secure decent earnings for the project participants
The team suggested the partner try Easy Monetization, which was a big hit! Given the app’s significant traffic, the partner decided to give it a go. They appreciated the additional advertising networks available in Easy Monetization and their automatic configuration. Our service helped solve all the partner’s issues and challenges, starting from payments and ending with additional support and recommendations.
Our super-solution
Key Benefits of Easy Monetization
The partner was able to leverage the key advantages of Easy Monetization and our extended network to monetize their application, including:
- A user-friendly interface.
- A large number of advertisers — especially with the addition of Easy Monetization.
- Fast integration of the library into the application.
- Single monthly lump-sum payments of aggregated income from all connected ad networks.
- Easy set-up of third-party advertising networks with the help of a personal manager.
How did it all turn out?
From the partner’s perspective
The partner was pleased with the results and said, «Easy Monetization is now the best solution on the market.» The partner noted that the large number of advertisers and automatic configuration of third-party advertising networks were key considerations when choosing to work with us.
Furthermore, the founder of the project, Ivan Smirnov, provided the following account of how our tools helped his team achieve their business objectives:
