Esky.ru
Case results
+114%
CTR
–10%
CPC
–30%
CPO
Client
Online store for mothers and children Esky.ru
Goal
Increase returns from mobile traffic
Tools used:
- Yandex.Direct / Search campaigns / Content campaigns
Period: September 2016
Results
September 1–15
The same ads appeared on desktop computers and mobile devices
The same ads appeared on desktop computers and mobile devices
September 16–30
Mobile ad texts were adapted to include a call to action (“Order now from your phone!”)
Mobile ad texts were adapted to include a call to action (“Order now from your phone!”)
Case prepared in collaboration with the i-Media agency
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