Lujo Hotel’s Ascent: A Partnership Forged on Joy and Entertainment
Since its inception in 2018, Lujo Hotel Bodrum has carved out its reputation as a destination of joy and entertainment, quickly rising to fame in Türkiye’s Bodrum region. Its vibrant essence attracted the local agency IQUEEM from the start, setting the stage for a collaboration that has now spanned six years and counting. Initially driven by IQUEEM’s regional expertise, the partnership was further enhanced by Yandex Ads’ global advertising experience, creating a successful synergy.
Strategic Alliance: Local Expertise Meets Global Advertising
This unique collaboration saw IQUEEM providing invaluable local insights and cultural nuances while Yandex Ads brought its comprehensive digital advertising expertise. The fusion of local knowledge with global strategies significantly boosted Lujo Hotel’s visibility and sales, showcasing the power of a well-rounded marketing strategy in the competitive tourism industry.
Precision in Promotion: Custom Campaigns Meet Client Aspirations
Focusing on Lujo Hotel’s priorities, campaigns were meticulously designed to tap into insights from the hotel’s customer base, ensuring precise audience targeting. By conducting a thorough audience analysis across Yandex Metrica reports, the team gained data-driven insights to optimize campaigns for maximum effectiveness.
Measurable Success: A Testament to Targeted Strategies
- Boosted conversion rates: There was a significant 225% increase from May to September compared with 2022.
- Enhanced revenue growth: During the peak season, the call center witnessed a nearly 95% rise in revenue and a 183% increase in bookings.
- A strategic balance was maintained between enhancing website traffic and promoting direct sales, leveraging the hotel’s call center operations in Russia.
Lujo Hotel’s Journey to Digital Excellence
Gözde Bulut, the Marketing Director at Lujo Hotel, reflects on the partnership's success:
Gözde Bulut
Marketing Director at Lujo Hotel
Thanks to our partnership with Yandex and IQUEEM, we’ve boosted website traffic and conversions. The skilled team at IQUEEM helped us target the right audience by analyzing our hotel’s customer base. Through detailed analysis and optimization of Yandex Ads campaigns, we saw a significant increase in website traffic and hotel bookings, leading to a successful 2023 season.
A key factor in our success was the strong collaboration with Yandex and IQUEEM. With IQUEEM’s tailored reporting scenarios, we could consistently track campaign performance and make necessary adjustments. We’re confident that Lujo Hotel will succeed even more in the 2024 season.