Starkom is a major developer of mobile games. The studio specializes in racing arcade simulators and is most well known for its Drift Legends and JDM Racing projects. More than 10 million users have downloaded Starkom apps.
The core target audience is mainly men from 18 to 30 years old. In June 2023, the most popular regions by app installs were:
- India
- Europe
- USA
- Brazil
- Mexico
Starkom is constantly improving its products and investing resources in projects both from the perspective of enhancing the quality of apps, such as improving user journeys, design, and ads, as well as from the standpoint of increasing revenue. Therefore, the choice of strategies and advertising networks for monetization is crucial.
Starkom started using Yandex Easy Monetization for four game apps on iOS and Android
One of the strategies for monetizing apps is in-game purchases, but advertising monetization plays a major role in the developer’s revenue. Starkom typically uses full screen ads and rewarded videos.
The developer is constantly looking for ways to increase income from its apps, so they naturally turned their attention to Yandex Easy Monetization.
Easy Monetizaztion increased revenue from classic ad formats
Easy Monetization has shown excellent results that will continue in the long-term. We got everything we expected and have been seeing significant growth in revenue.
Easy Monetization is easy to use and earn with, and is constantly improving to be even more effective.
Before switching to Easy Monetization, part of the app’s revenue was lost because only one ad network, Unity Ads, was set up.
By using multiple ad networks instead of just one, a significantly larger number of advertisers will compete for each ad impression in the app, which allows for an increase in the app’s eCPM. Also, with a large number of ad networks, the placement fill rate in all countries will approach 100%, and both of these factors lead to a significant increase in advertising revenue.
This is what happened with Starkom. After we connected six advertising networks in their apps, Starkom’s advertising revenue and eCPM increased, and the fill rate reached 96%.