How Easy Monetization helped a mobile game developer boost ARPU by 20%

DNK Studio creates card and board game apps for iOS and Android. Retention Rate is a key metric for any product, especially mobile games. That’s why the studio pays a lot of attention to it and is constantly taking steps to improve their apps, such as by raising the quality of their graphics. And when using ad monetization, it’s important for them to find the perfect balance between income and user Retention Rate.

DNK Studio is always looking for ways to boost profits by monetizing apps with ads

Their apps don’t have in-game purchases: all of their revenue comes from ad monetization. Since the studio is more interested in growing traffic and developing apps, it wanted to hand over monetization to the professionals.

In the autumn of 2022, Yandex Advertising announced a new product — Easy Monetization — and DNK Studio was one of the first to test the service.

How Easy Monetization works

Yandex Advertising experts set up the mediation platform so that publishers can increase their ad revenue, by:

Setting up 12 third-party networks depending on the user’s location.

Constantly optimizing sales.

Aggregating payouts.

Easy Monetization supports all popular formats: banners, rewarded videos, interstitial, and native ads.

To learn more, see our news.

Easy Monetization was set up for one of their card games. Before testing, the developer used five ad networks: the Yandex Advertising Network, AdMob, Unity Ads, myTarget, and ironSource. After connecting Easy Monetization, two more networks were added: Pangle and Mintegral. Yandex specialists took charge of configuring the ad networks.

Oleg Avdienkov

Easy Monetization Product Manager

When a new partner signs up for Easy Monetization, our monetization experts immediately start working with them, and if necessary, the technical support team also joins in. We communicate with them however they prefer: by email, by phone, or in a messenger. This way we’re always in touch and can quickly respond to any requests. This includes setting up networks quickly and eliminating any difficulties that developers may encounter while integrating the solution.

Thanks to high-quality ad impressions in the app, user loyalty has increased

At the very start, the app owner identified one of their biggest goals as maintaining a high Retention Rate. Yandex experts took this on board and made every effort to not only maintain, but increase this metric. Some time after Easy Monetization was set up, metrics were compared to the period before. The analytics showed that the Retention Rate increased immediately after Easy Monetization was enabled.

Thanks to the selection of high-quality and attractive ads, users’ ad tolerance has increased. Yandex experts also gave recommendations for regularly updating ad units: this also had a positive effect on user metrics.

To help the studio regularly monitor ad effectiveness, the Easy Monetization team measured the growth of ARPU and total revenue

After enabling Easy Monetization, they saw:

The change in ARPU after enabling the MyTarget network was calculated separately:

Dmitry Golotin

СЕО, DNK Studio

We don’t have a dedicated monetization specialist on staff, and we didn’t want to do it ourselves. Setting up processes takes a lot of time, which we could spend developing our projects. That’s why we handed app monetization over to the experts at Yandex, and they delivered a turnkey solution.

With Easy Monetization, we didn’t waste our resources on setup or analytics. We received a significant boost in revenue, and with it, an improvement in a key user metric. After getting these results, we decided to enable Easy Monetization for a second app.

How a game developer enabled Easy Monetization and got a 77% increase in ARPU

How enabling Mobile Mediation and the Mintegral network increases revenue from mobile app monetization: the stories of two businesses

How Easy Monetization helped a mobile game developer boost ARPU by 20%

DNK Studio is always looking for ways to boost profits by monetizing apps with ads

Thanks to high-quality ad impressions in the app, user loyalty has increased

To help the studio regularly monitor ad effectiveness, the Easy Monetization team measured the growth of ARPU and total revenue

Read more:

Services

Yandex advertising products

Technologies

Training & Certification

For Partners

Contacts

Legal Documents

Requirements

Advertising rates