About the client
Business goal: in-app monetization in Russia and the CIS
IndieZ Global generates 99.9% of its revenue with in-app advertising. Recognizing the need to strengthen their market position and accelerate revenue growth through effective monetization, the game developer started to look for a strategic partner.
With a specific focus on the Russian and CIS regions, IndieZ Global set a clear goal: to prioritize in-app monetization efforts in these markets while cultivating an engaged and active user base.
Yandex’s strong presence in the Russian and CIS regions, backed up by a deep understanding of local market dynamics and consumer behavior, as well as a diverse range of in-app ad formats, simple integration, and real-time monitoring of ad performance, made them the ideal partner.
Two ad formats for a seamless user experience
Maintaining a delicate balance between a seamless user experience and generating revenue is critical in the gaming industry. This task calls for a customized approach to advertising. In the case of this app, players are not just looking for a game; they seek immersive experiences where ads don’t interrupt the flow.
As a result, the team decided to incorporate various ad formats, including rewarded videos and interstitials. The ads were selected based on the following:
- the context of the game
- their relevance to the users’ interests.
Ads were strategically placed to capture the users’ attention during natural breaks in gameplay to provide a more seamless user experience.
How eCPM has improved
