Boosmart upped Penti’s investment in Yandex Ads Space — and scored +255% sales and +377% revenue

Boosmart is an award-winning digital marketing agency specializing in data-driven solutions for industries like ecommerce, banking, insurance, and more. With expertise in programmatic advertising, SEO, and web analytics, Boosmart helps businesses achieve sustainable growth and measurable results.

Penti is a household name in Türkiye’s lingerie sector, boasting 412 physical stores and millions of website visitors monthly. A pioneer in its industry, Penti is dedicated to offering quality, comfort, and style to its diverse clientele.

“Penti was struggling to generate traffic that performed using other display networks and product listing models. As a Yandex Ads partner, Boosmart always plays a supportive role in the cooperation of its brands with the Yandex team. Penti is a brand that’s enthusiastic about trying new platforms with its resources and broad vision. Since Penti is open to innovation, we brought them together with Yandex Ads Space to diversify the channels where they get traffic and conversions."

“With Yandex Ads Space, we achieved significantly higher ROAS for Penti than we could with other display solutions. We also got more cost-efficient conversions than with competing product listing models.

In order to achieve our ROAS goal, the Yandex Ads Space platform provided us with great optimization methods. We mostly utilized a CPA strategy, and adjusted our CPA targets according to changing dynamics and trends to increase our conversions.

“Especially through November, the CPA strategy helped us to bid aggressively to achieve great results. Then, after the November sales period was over, we used a ROAS strategy to optimize our campaign more towards revenue and profitability.”

“We first launched Penti’s Yandex Ads Space campaign in November 2023, and after seeing the growth of that campaigns, we included Yandex Ads in our 2024 plans. Thanks to the pay-per-result model, our traffic and conversion costs remained highly affordable. Plus, during periods when we wanted to scale campaigns, we could quickly adjust our targets to increase traffic and conversions.”