About the client
About the agency
Challenge
Before adopting Yandex Ads Space, Mona Fashion’s performance marketing relied mainly on Google Ads and Meta Ads. While these platforms continued to deliver volume, rising competition led to higher acquisition costs and limited scalability at higher spend levels.
Like many established ecommerce brands, Mona Fashion faced several challenges:
- Dependence on a small number of highly competitive channels
- Increasing CPAs and decreasing marginal returns
- Limited room for growth within the existing media budget
The objective was to broaden traffic and revenue sources, support ecommerce growth, and improve overall channel efficiency, without adding operational complexity for the internal team.
Meet the agency expert
Alta Solutions
Solution
Alta Solutions added Yandex Ads Space to Mona Fashion’s existing media mix as an additional performance channel. Instead of increasing total spend, part of the budget was reallocated to reach new audiences and reduce reliance on highly competitive platforms.
How it worked
- Complementary role: Yandex Ads Spacesupported existing campaigns, focusing on expanding reach rather than replacing current activity.
- Audience-based reach: The platform enabled engagement beyond traditional search environments, helping capture demand at scale.
- Performance management: Campaigns were optimized against defined ROAS and CPA targets to ensure stable results over time.
- End-to-end execution: Alta Solutions managed setup, optimization, and ongoing operations, requiring no additional effort from Mona Fashion’s internal team.
This approach helped Mona Fashion improve channel balance while keeping costs and performance under control.
Results
The Yandex Ads Space performance campaign ran from February 1, 2025 to December 1, 2025 and delivered clear business outcomes:
- Additional ecommerce revenue without increasing total media budget
- Improved efficiency across the performance channel
- Reduced reliance on saturated advertising platforms
- Stable results over an extended period
What the client says
Mona Fashion
“The key advantage of working with Yandex Ads and Alta Solutions was achieving incremental growth without increasing our overall marketing budget or internal workload. By reallocating existing spend, Yandex Ads delivered strong performance and clear business impact, with no operational involvement from our team.”
Takeaways from the Yandex Ads team
Yandex Ads
“This collaboration shows how Yandex Ads can support brands as they develop their performance strategy beyond their core platforms. When planning and execution are aligned, Yandex Ads can serve as a meaningful growth channel, contributing results without adding complexity to the overall setup.”