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Easy Monetization

18 apps saw revenue jump by an average of 40% with Easy Monetization

This article looks at how the Easy Monetization experts helped a dev team set up monetization for their apps and boost ARPU for every single one.

The SB-Games team brings together developers looking for intriguing ideas they can turn into mobile apps. With more than 20 under their belts, a glance over their portfolio reveals primarily card and casual games. They’re released for Eastern Europe and Latin America.

Ads are the team’s key tool for making money. Unfortunately, setting them up takes time they would rather spend building more projects. That problem pushed them to find a new way to monetize, something that would earn them more while taking less effort. At the beginning of 2023, their search ended with Easy Monetization.

After Easy Monetization was tested on one app, another 17 were added

Looking to put their new tool through its paces, the developer opted for a puzzle game and started seeing results almost instantaneously: ARPU shot up 91% in just two weeks. Easy Monetization took minimal time to integrate since the process was laid out in step-by-step instructions, and the service team was in touch at every stage.

Ad revenue kept climbing for the first app, and that led SB-Games to gradually move all their projects over. A month after the test integration, the Easy Monetization team was running 18 SB-Games projects.

About the tool

Easy Monetization is a service that makes setting up monetization simple and fast. The app owner no longer has to register for each individual network, not to mention configuring monetization and aggregating payouts. Earnings hit their account once a month.

If you’d like to learn more about Easy Monetization, head over to our blog.

The service team handled setup

The objective was clear: boost ad revenue. As the experts analyzed the audience for each app, they compiled information about age, gender, and more to set up a range of ad networks: the Yandex Advertising Network, AppLovin, AdMob, Unity Ads, Mintegral, MyTarget, and IronSource. Of the four available ad formats, the focus fell on banners and full-screen ads.

The Easy Monetization team keeps a close eye on ad effectiveness, tweaking the settings as needed. In addition, they run end-to-end analytics and suggest new ads spots to keep pushing revenue ever higher.

The highest-performing app’s ARPU jump clocked in at 91%

Revenue per user for all projects averaged out to 40%.


Growth in ARPU in the two weeks after getting started with Easy Monetization

Revenue and eCPM with Easy Monetization

The developer enjoys access to all key metrics, a single interface offering detailed statistics for each ad network. The service team also helps evaluate ad effectiveness and changes to ad revenue.

Looking to drive ongoing ad growth for SB-Games apps, the experts over at Easy Monetization track and optimize settings on an ongoing basis, also integrating new apps as they’re released. Thanks to their efforts, the studio is free to focus on the apps themselves.

ANDREY
СЕО, SB-Games

Revenue growth for our apps ranged from 40% to 100% after migrating to the new solution. At the same time, the Easy Monetization team handled the whole setup process. We had a connection manager and a setup and launch specialist holding our hand the whole time. With their help, we were able to quickly resolve the issues we had during the launch process, significantly cutting how long integration took. All we had to do was follow the Easy Monetization team’s instructions, update our code, and relaunch the app in the App Store and Google Play.

They’ve also handled verification to make sure all the monetizers are working correctly, even optimizing processes and looking for potential areas for growth. We’re in close touch as we ensure growing revenue from our apps and bring new projects online.

OLEG AVDIENKOV
Product Manager, Easy Monetization

Developers are welcome to show up with a single app and connect Easy Monetization to see what we can do. We’ll suggest different ways to test the solution, also helping with the launch process and subsequent analysis.

Clients have all the tools they need to work with Easy Monetization on their own. But if it’s simpler for them, our team can provide ongoing support to help boost revenue for each and every app.

Keep reading:

How to boost ARPU by 155% with Easy Monetization

How Easy Monetization helped a mobile game developer boost ARPU by 14%

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