Mobile version of Yandex Home page
Users regularly visit Yandex not only from their desktops, but also from their smartphones. Ad placement on the mobile version of Yandex’s main page allows you to increase your audience reach.
Audience profile
Those who visit the mobile version of Yandex’s home page tend to be young, progressive, and technically literate. As such, advertising on several different categories is relevant. These categories can range from travel or finances, to consumer goods.
Ad format
Mobile version of Yandex’s Home Page
Technical requirements for banners on the mobile version of the Yandex Home Page
Requirements for formatting the banners on the main page
Requirements for formatting the banners on the main page
Technical requirements for banners with drop-down blocks on the mobile version of the Yandex Home Page
Requirements for formatting the banners on the main page
Requirements for formatting the banners on the main page
Placement cost
Table 1
| Package | Media platform | Ad format: banner (pixel size) | CPM (RUB) | Minimum order amount (ths. impressions) | Placement duration |
|---|---|---|---|---|---|
| “Dynamic. 140 Rubles” | Mobile version of Yandex home page m.yandex.ru | 320×67 or 320×67 with a 320×67 to 1080×82 drop‑down box | 140 | From 3 000 | 1 week |
Package information
- Dynamic placement.
- Available options:
a. Mobile operating systems;
b. Sociodemographic targeting (can be applied in agreement with Yandex);
c. Search retargeting (can be applied in agreement with Yandex);
d. Targeting by categories of users (can be applied in agreement with Yandex);
e. Audience interests (can be applied in agreement with Yandex);
f. Service Segments “Audiences” (can be applied in agreement with Yandex). - Maximum two settings specified above may be applied at the same time, one of them is Mobile operating systems. Yandex does not guarantee that this setting can be applied: the possibility to use the setting is determined by Yandex based on sufficiency of the number of target users needed to render the services comprehensively.
- For the service to be rendered, the advertiser shall provide 640×134 banners. Advertising materials shall, however, be displayed at the Media Platforms in the formats specified in Table 1 above.
- When calculating the cost of services, no seasonal rates apply.
- It is possible to change the placement duration with the prior approval of Yandex.
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Table 2
| Package | Media platform | Ad format: banner (pixel size) | CPM (RUB) | Minimum order amount (ths. impressions) | Placement duration |
|---|---|---|---|---|---|
| “Dynamic. 165 Rubles/ Moscow and Moscow region” | Mobile version of Yandex home page m.yandex.ru | 320×67 or 320×67 with a 320×67 to 1080×82 drop‑down box | 165 | 3 000 | 1 week |
Package information
- Dynamic placement.
- Geotargeting — Moscow and Moscow region.
- Available settings:
a. Mobile operating systems;
b. Sociodemographic targeting (can be applied in agreement with Yandex);
c. Search retargeting (can be applied in agreement with Yandex);
d. Targeting by categories of users (can be applied in agreement with Yandex);
e. Audience interests (can be applied in agreement with Yandex);
f. Service Segments “Audiences” (can be applied in agreement with Yandex). - Maximum two settings specified above may be applied at the same time, one of them is Mobile operating systems. Yandex does not guarantee that this setting can be applied: the possibility to use the setting is determined by Yandex based on sufficiency of the number of target users needed to render the services comprehensively.
- In order to provide the services herein the advertiser provides banners of the following format — 640×134 pixels. Advertising materials shall, however, be displayed at the Media Platforms in the formats specified in Table 2 above.
- When calculating the cost of services, no seasonal rates apply.
- It is possible to change the placement duration with the prior approval of Yandex.
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Yandex Home Page
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