Mobile version of Yandex Home page
Users regularly visit Yandex not only from their desktops, but also from their smartphones. Ad placement on the mobile version of Yandex’s main page allows you to increase your audience reach.
Audience profile
Those who visit the mobile version of Yandex’s home page tend to be young, progressive, and technically literate. As such, advertising on several different categories is relevant. These categories can range from travel or finances, to consumer goods.
Ad format
Mobile version of Yandex’s Home Page
Technical requirements for banners on the mobile version of the Yandex Home Page
Requirements for formatting the banners on the main page
Requirements for formatting the banners on the main page
Serving banners on the Yandex Home page is possible via Yandex.Direct and, until July of 2020, also in Yandex.Display.
Placement cost
Table 1
| Package | Media platform | Ad format: banner (pixel size) | СРМ (RUB) | Minimum order amount (ths. impressions) | Placement duration |
|---|---|---|---|---|---|
| “Dynamic. 140 Rubles” | Mobile version of Yandex home page | 320×67 | 140 | From 3 000 | 1 week |
Package information
- Dynamic placement.
- For the service to be rendered, the advertiser shall provide 640×134 banners. Advertising materials shall, however, be displayed at the Media Platforms in the formats specified in Table 1 above.
- Yandex is entitled to change formats of ad materials and CPM after informing the advertiser.
- Placement of advertising materials via Yandex.Display may be terminated. In this case, advertisers will need to move their orders over to Yandex.Direct. Orders will not be automatically transferred.
- When calculating the cost of services, no seasonal rates apply.
- It is possible to change the placement duration with the prior approval of Yandex.
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Table 2
| Package | Media platform | Ad format: banner (pixel size) | СРМ (RUB) | Minimum order amount (ths. impressions) | Placement duration |
|---|---|---|---|---|---|
| “Dynamic. 165 Rubles/ Moscow and Moscow region” | Mobile version of Yandex home page | 320×67 | 165 | 3 000 | 1 week |
Package information
- Dynamic placement.
- Geotargeting — Moscow and Moscow region.
- In order to provide the services herein the advertiser provides banners of the following format - 640×134 pixels. Advertising materials shall, however, be displayed at the Media Platforms in the formats specified in Table 2 above.
- When calculating the cost of services, no seasonal rates apply.
- Yandex is entitled to change formats of ad materials and CPM after informing the advertiser.
- Placement of advertising materials via Yandex.Display may be terminated. In this case, advertisers will need to move their orders over to Yandex.Direct. Orders will not be automatically transferred.
- It is possible to change the placement duration with the prior approval of Yandex.
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Yandex Home Page
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