Audience management packages
As of June 1, you will no longer be able to create new Audience packages or edit existing ones. Any packages that you have already placed will continue to be served in Yandex.Display until June 30. We invite you to evaluate all the advantages of display campaigns in Yandex.Direct and start campaigns with similar targeting types in the new interface.
Audience management packages offer a combination of premium targeting options and greater control of the sites on which ads are displayed.
Banners are displayed on Yandex service sites known for their loyal audiences. Audience management packages also include a list of Yandex Advertising Network sites which can be edited by advertisers to better focus their ads on sites their target audience is most likely to visit.
Certain types of targeting (e.g. behavioral and look-alike) require the installation of a Yandex.Metrica counter code on your site. This counter collects information necessary to analyze your audience.
|Package||CPM (RUB)||The minimum order amount, RUB|
|Audience package||200||21 000 (Twenty one thousand) RUB (excl VAT)|
|Audience bulk package CPM 175 (Quarterly)||175||1 500 000 (one million five hundred thousand) RUB, excl. VAT|
|Audience bulk package CPM 140 (Quarterly)||140||4 000 000 (four million) RUB, excl. VAT|
|Audience bulk package CPM 110 (Quarterly)||110||7 000 000 (seven million) RUB, excl. VAT|
- Dynamic placement.
- The frequency the display of Advertising materials is limited. The recommended frequency shall be set to the default of RF = 3 per week. When using the settings of the behavioural retargeting with the advertiser`s site setup frequency display, RF=2 a day. Frequency can be set as agreed with the advertiser. The maximum frequency setting period is 14 calendar days.
- Available settings:
a. Sociodemographic targeting
b. Audience interests
c. Search retargeting
d. Behavioural retargeting with the advertiser`s site and for Yandex services
e. Light TV viewers
f. Geographical target
g. Targeting by categories of users
h. Service Segments “Audiences”
- Maximum three settings specified in cl. 3 above may be applied at the same time, one of them being a geographic one.
- Banners are displayed on Yandex service sites and on Yandex partner sites.
- When calculating the cost of services, no seasonal rate applies.
- It is possible to set additional targeting set as agreed with the advertiser.
- Prices indicated in Table 1 are valid until 30.06.2018.
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions