Yandex advertising technology news
Since we first began testing new designs, most Yandex Search users have come into contact with experimental SERP layouts. This doesn't come as a surprise, given that we launch new experiments each week.
Our latest experiments have involved both minor changes like new background colors or different column widths, as well as more major innovations. In this post, we'll fill you in on the changes we've recently implemented and others we are testing right now.
As we announced in February, the bid limit of 2500 RUB no longer applies in Yandex.Direct. Instead of paying attention to technical limits, we recommend setting bids no higher than you are actually willing to pay for a click.
After redesigning the MCB format this past autumn, we added it to the lineup of ad formats available in the Yandex.Direct interface. These changes involved simplifying media-contextual banners, increasing their flexibility, and switching them to payment per click, as is typical in Yandex.Direct. After reviewing the feedback we received from advertisers, we began to gradually stop impressions in the old MCB interface and resume them in the new format in the Yandex.Direct interface.
Closed testing of video extensions in Yandex.Direct has come to an end. Now you can try them out for yourself!
The Yandex.Direct team is always experimenting — with new designs for ad blocks, for example — in order to find ways to better provide advertisers with as much high-quality traffic as possible, at the price they choose, and to make it ever easier for users to find what they are looking for.
You read it correctly — impressions without keywords! This all would be impossible without the recently added Autotargeting tool. Currently in open beta, autotargeting is a great help for newcomers to Yandex.Direct — it simplifies the process of selecting keywords for contextual ads and speeds up the process of launching new campaigns.
Did you know that ads appear on Yandex partner sites more than four billion times every day? This new presentation will tell you all you need to know about the Yandex Advertising Network: Download presentation (pdf, 1,6 Mb).
Ladies and gentlemen, the Yandex Advertising Network!
Daily budget limits are now available at the shared account level, meaning that you can set just one limit and apply it to all of your campaigns. As was previously the case, there are two modes available for your daily budget — distributed and standard — so you can now set your daily budget limit and mode for your entire account.
There is a new way to create geosegments in Yandex.Audience that lets you express your artistic talent.