Shared account

A shared account is a method of automatically distributing funds among all campaigns that are under the same username. Your ads continue being served until your shared financial account runs out of funds. If you want that your campaigns continue running even when your balance is negative, enable the overdraft feature.

To open the shared account settings:

1. Click the amount under your login.
2. In the window that opens, click All settings.

Payment

To add funds to your shared account, under the username, click Top up.

The payment methods available to you depend on your country and currency.

Average daily budget

To set an average daily budget limit for your shared account:

1. Click the amount under your login.

2. In the window that opens, click Average daily budget.

3. Enable the option.

   

4. Specify the average promotion daily spending per calendar week.

   The minimum budget is 1000 rubles per day (see other currencies).

   The budget is calculated using the formula:

   

How it works

Budget distribution

Your average daily budget is distributed based on your time targeting settings:

• If the time targeting is set up, the budget is spent within the specified time period.
• If the targeting isn't set up, the budget is spent throughout the day.

If the set budget isn't sufficient to serve your ads throughout the whole day, your ads will participate in auctions less frequently. If your budget is enough to serve ads all day, you will receive all available traffic.

Redistribution of the budget throughout the week

Yandex Direct automatically redistributes your budget between the days of the week so that your remaining balance from less active days is spent during more active ones. This way, the system aims to maintain the average weekly spend within the specified amount by reallocating remaining funds across days.

On any given day, your expenses may be higher or lower than the specified value. However, they can't exceed the daily spending limit by more than 30%. That way, your average daily spending over a week won't exceed the limit you set.

Spending with a limited budget

If you have a small daily budget and use high-frequency keywords or high bids, the system doesn't guarantee an even distribution of impressions throughout the day. Your budget may run out completely at the beginning of the period, with no funds left for the rest of the day.

Interaction with other limits

The daily budget of your shared account functions alongside budget limits for a campaign — its daily or weekly budget. Note that the daily budget limit of your shared account takes precedence.

For example, let's say that you have two campaigns with average daily budgets of 500 RUB and 3000 RUB. If you set the daily budget of your shared account at 1000 RUB, then for both campaigns the average total of 1000 RUB per day will be spent, but for the first campaign up to 500 RUB per day will be spent.

How to avoid incorrect spending

A shared account's daily budget is calculated based on Moscow Time (UTC+3), regardless of the time zone chosen for your campaign. Note that if a different time zone is set for the campaign and impressions are disabled on certain days, you may end up exceeding your budget.

For example, let's say went into your time targeting settings and disabled impressions on Sunday and set the “MSK +04:00” time zone for Novosibirsk. At 20:01 (Moscow time) on Sunday, the system will start serving ads though it is already Monday in Novosibirsk. As a result, part of Monday's daily budget will be spent in the final four hours of Sunday (according to Moscow time). Then the system will continue serving ads, and the daily budget for Monday will also be spent.

If you set a daily budget limit for your shared account and at the same time use the "Maximize conversions" strategy with the pay-per-conversion model, this may result in overspending of the daily budget (by 30% or more) or its underspending. To avoid incorrect spending, it's best to set a weekly budget at the campaign level.

Changing the daily budget amount

You can change your daily budget no more than three times a day. It takes up to three hours for the system to apply the changes.

• If you reduce your daily budget, the change applies the next day.

  The average spending from Monday through the day of the change cannot exceed the previously set limit by more than 30%. For the remaining days of the week, the average expenditure will target the new amount of the daily budget.

  For example, the average daily budget was changed from 15,000 to 10,000 rubles on Wednesday. Before Thursday, promotional expenses could be up to 19,500 rubles a day (15,000 rubles + 30%). Starting Thursday, the system may spend up to 13,000 rubles a day (10,000 rubles + 30%). Average spending from Thursday through Sunday will not exceed 10,000 rubles.

  
  

• If you set, decrease, or increase the daily budget, it will be applied immediately after activation.

  The average spending from Monday up to, but not including, the day of the change cannot exceed the previously set limit by more than 30%. For the remaining days of the week, the average expenditure will target the new amount of the daily budget.

  For example, the average daily budget was changed from 10,000 to 15,000 rubles on Wednesday. Before Wednesday, promotional expenses could be up to 13,000 rubles a day (10,000 rubles + 30%). Starting Wednesday, the system may spend up to 19,500 rubles a day (15,000 rubles + 30%). Average spending from Thursday through Sunday will not exceed 15,000 rubles.

Questions and answers

I want to disable my shared account

Every campaign you create in Yandex Direct is assigned to your shared account. You can't disable the shared account for a campaign.

You can use the shared account to control your costs on a specific campaign by setting:

• Weekly budget in the automatic strategy.

• Daily budget for each campaign with manual bid management.

• Average daily budget at the level of the shared account for all campaigns under your username.

If your business requires that you run campaigns from separate accounts, register different usernames and manage them using a single Manager account. To top up your accounts, you can switch between usernames. However, you have to use your manager account to create campaigns, update and edit ads, and view statistics. This way, you can combine up to 50 accounts under one manager account.

Why do I have a negative balance on my shared account?

Contact the customer service department.

Why did my average daily budget exceed the set limit?

Overspending may occur when you set, change, or disable the limit for the shared account. To learn more, see Changing the daily budget amount.

Where can I find the number of my shared account?

Hover over your login. In the window that opens, the shared account number will appear above the amount.

Can I top up a specific campaign?

A shared account is a method of automatically distributing funds among all campaigns that are under the same username. Campaign balances can't be managed individually. If it's important for you to have separate financial accounts for your campaigns, register multiple accounts with different logins and manage them using a single manager account.

I have just topped up my budget. Why does the shared account notification say that my funds can only cover X days?

The notification that is shown under your budget amount and says how many days your funds can cover is informational. It reflects the system's forecast on your spending based on accumulated statistics and other factors. Depending on the forecast, the number of days may change.

Learn more

• Questions about payment

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Payment currency	Minimum daily budget of shared account
RUB	1000
KZT	5 000
BYN	30
USD	15
EUR	15
CHF	15
TRY	50