Track user actions after ad clicks in all channels and set up retargeting for in-app events.

As we previously mentioned, we are gradually moving display products to Yandex.Direct, which is becoming the one-stop shop for all Yandex advertising. Today, we are ready to share concrete information about when different products will become available in Yandex.Direct, as well as the deadline for moving your campaigns over from Yandex.Display.

Yandex.Direct, Yandex's pay-per-click advertising platform, has changed the calculation for ad rates. As of today, prices in Yandex.Direct will no longer be calculated for entry positions, but for the additional predicted traffic volume a bid will get. This will give advertisers a clear idea of how much more traffic their ads can receive if they increase their bids.

Starting today, you will notice a new addition to Yandex.Direct: display campaigns in pay-per-click format. You can now place HTML5 banners in the Yandex Advertising Network, for audiences with the characteristics and interests that you choose yourself.