As mobile devices become more and more prevalent, so does mobile app fraud. The increasing complexity of mobile devices also makes it harder to detect fake installs, clicks and impressions. How can advertisers protect themselves from losing money to fraud?

Analyze campaign performance using product metrics or build your own analytics by exporting data from AppMetrica.

We cover the Conversion Value model in an extensive guide: why it’s delivered as a number between 0 and 63, how to choose the right unit of value, and how to apply it to traffic source analytics.

On April 26, Apple released iOS 14.5, a new version of their operating system for iPhone and iPad. The upgrade gives users control over which apps can collect data about their interests and online behavior and send it to advertising networks. The only way to track conversions for users who opted out of tracking is by using Apple's own attribution system via SKAdNetwork.