CompanyJobsFor developersFor advertisersEvents
Log in
Menu
Main
News
 
Video extensions now generated by default in Yandex.Direct
February 13, 2018

As promised last week, Yandex.Direct now generates video extensions by default.


Yandex.Direct now automatically creates video clips based on your Text & Image ads, transforming static words and pictures into animated blocks.  Let's see they look and work.

First of all, if you have already added video to your ads, that is what users will see. Video extensions are automatically generated only for ads that don't currently have video content.

Yandex data has shown that click and conversion rates for these two types of video (user-created and automatically generated) are comparable, but there is a way to improve the rate and cost of your conversions. Loading your own video content means that you can get around the limits applied to video backgrounds from our free library. Remember that video content in the library is available to all advertisers. If a user sees an ad with a creative from our library, no ad with that creative will appear to them for the next 30 days. As a result, users can see your ads more often if you load your own creatives.

In a few days, a new type of bid adjustments will appear and allow you to manage ads with video. If you want to disable impressions in the Yandex Video Network completely, in most cases it is sufficient to set -50% adjustments. We will write you separately once this new type of bid adjustments is available. And by the way, you can expect other news as well — we've got plans to introduce more features to make working with video content even easier.


#Yandex.Direct

Want to see how this works in practice?

Visit Yandex.Direct

Video Tutorials

More
How Yandex Mobile Mediation works
How Yandex Mobile Mediation works
Video
Yandex × Brands: MyProtein case study
Yandex × Brands: MyProtein case study
Video
Yandex × Brands: AliExpress Russia case study
Yandex × Brands: AliExpress Russia case study
Video
Yandex × Brands: Radisson Hotel Group case study
Yandex × Brands: Radisson Hotel Group case study
Video
What is Yandex?
What is Yandex?
Video
Yandex.Direct online training
Yandex.Direct online training
Video

Subscribe to the Yandex Ad Tech Newsletter

 Incorrect email address
 
Conditions
I hereby agree to receive advertising messages from LLC “YANDEX”, its affiliates or any other entities / persons acting on behalf of LLC “YANDEX”, in accordance with Part 1, Article 18 of the Federal Law “On Advertising” (SRN: 1027700229193) and to decline at any time receiving such messages by using the functionality of the service, as part of which or in connection with which I have received these advertising messages.
Thank you!

Please check your inbox.

Services

Yandex.Direct
Yandex.Market
Yandex.Metrica
AppMetrica
Yandex.Webmaster
Yandex.Audience
Yandex.Directory
Yandex.Tracker

Yandex advertising products

Search advertising
Yandex Advertising Network
Mobile Advertising
Display Advertising
Video advertising
Retargeting
Yandex.Direct automatic strategies
Audio advertising
Location-based advertising
Other Yandex services

Technologies

Direct API
Metrica API
AppMetrica
Market API
Money payment processing

Training & Certification

Training & Certification
Online Course
Certification of specialists

For Partners

For Agencies
Yandex partner status
Ad Network
ADFOX

Contacts

Yandex support service
Offices
Local advertising agencies
Get professional help with setting up Yandex.Direct

Legal Documents

Privacy Policy
Interest-based advertising on Yandex.Direct

Requirements

Technical Requirements
General Terms and Conditions
Regulations for Placing Advertisements

Advertising rates

Price List
© 2004–2025  YANDEX