CompanyJobsFor developersFor advertisersEvents
Log in
Menu
Main
News
 
New age groups in Yandex.Direct
August 29, 2018

Two new age groups have appeared for bid adjustments and statistics in Yandex.Direct. They will allow advertisers to show ads to their target audiences with greater flexibility and precision.


Users were previously divided into five age groups: Younger than 18, 18–24, 25–34, 35–44, and Older than 45. As more and more people begin using the internet (including mobile devices) in Russia, we can see that the 45+ group consists of users with very different behavior. To better take these differences into account, we decided to split this group in two: 45–54 and Older than 55. You can now use bid adjustments to either target these new groups or, conversely, to exclude them, so that the users who do see your ads are more likely to find them relevant.

These changes will be visible in the interface: The “Older than 45” category in Report Wizard will be replaced by “45–54” and “Older than 55.” Don’t be surprised if you see the age of your product or service’s audience suddenly drop — the users are still there, but their segmentation may have changed. These additional segments will help to analyze the performance of your ad campaigns and better understand your target audience.

The new age groups are already visible in the Direct API’s bid management and reports. To read about how to use them, have a look at the documentation for the BidModifiers and Reports services.


#Yandex.Direct

Want to see how this looks in the interface?

Visit Yandex.Direct

Video Tutorials

More
Unlocking the holiday season: How to prepare your ad campaigns for winter in Russia
Unlocking the holiday season: How to prepare your ad campaigns for winter in Russia
October 27, 2020
Yandex.Direct online training
Yandex.Direct online training
August 7, 2020
Automatic bidding strategies in Yandex.Direct
Automatic bidding strategies in Yandex.Direct
July 23, 2020
Navigating the new Yandex.Direct interface: An overview of the main features
Navigating the new Yandex.Direct interface: An overview of the main features
March 10, 2020

Subscribe to the Yandex Ad Tech Newsletter

 Incorrect email address
 
Conditions
I hereby agree to receive advertising messages from LLC “YANDEX”, its affiliates or any other entities / persons acting on behalf of LLC “YANDEX”, in accordance with Part 1, Article 18 of the Federal Law “On Advertising” (SRN: 1027700229193) and to decline at any time receiving such messages by using the functionality of the service, as part of which or in connection with which I have received these advertising messages.
Thank you!

Please check your inbox.

Services

Yandex.Direct
Yandex.Market
Yandex.Metrica
AppMetrica
Yandex.Webmaster
Yandex.Audience
Yandex.Directory
Yandex.Tracker

Yandex advertising products

Search advertising
Yandex Advertising Network
Mobile Advertising
Display Advertising
Video advertising
Retargeting
Yandex.Direct automatic strategies
Audio advertising
Location-based advertising
Other Yandex services

Technologies

Direct API
Metrica API
AppMetrica
Market API
Money payment processing

Training & Certification

Training & Certification
Online Course
Certification of specialists

For Partners

For Agencies
Yandex partner status
Ad Network
ADFOX

Contacts

Yandex support service
Offices
Local advertising agencies
Get professional help with setting up Yandex.Direct

Legal Documents

Privacy Policy
Interest-based advertising on Yandex.Direct

Requirements

Technical Requirements
General Terms and Conditions
Regulations for Placing Advertisements

Advertising rates

Price List
© 2004–2021  YANDEX LLC