Lesson 1: Adfox: What it does and who it's for
What is Adfox?
Adfox is an ad management platform for site owners (news portals, online stores, and streaming services), mobile app developers, and Telegram channel owners.
With Adfox, you can:
- Manage ad impressions using various monetization models
- Collect detailed statistics
- Analyze campaign performance
Who can benefit from Adfox and what problems it solves
| Who can benefit from Adfox: | Adfox helps |
|---|---|
| Media publishers and site owners |
|
| App owners |
|
| Retailers can turn their online stores into retail media platforms |
|
| Owners of Telegram channels | Directly sell sponsored posts |
| Advertising agencies | Manage ad campaigns across sites and apps |
The advantages of using Adfox:
- Unified dashboard for ad management across all ad platforms
- Personalized ad targeting and auction-based ad selection
- A wide range of ad formats
- Advanced campaign analytics with report generation
- API support for campaign and inventory management, including access to detailed statistics
- Granular control over team roles and advertiser access
- Campaign performance forecasting tools
Sales business models supported by Adfox
With Adfox, you can use various monetization options and even combine them to maximize your earnings
- Direct sales
You can place ads of any format directly from a specific advertiser (such as a brand, supplier, or seller) or advertising agencies, and target your impressions to a specific audience.
- Monetization with the Yandex Advertising Network
By integrating the Yandex Advertising Network with Adfox, you gain access to advertising budgets from hundreds of thousands of Yandex advertisers and third-party DSPs integrated within it.
- Create promo campaigns for your brand
With Adfox, you can advertise your promotions, discounts, special projects, services, and branded products.
You can display your promos in dedicated ad units. If no paid ads win the auction, Adfox allows you to run your own promos