In this course, you will learn how to start your first ad campaign in Yandex.Direct. We will show you how contextual advertising works and go through all the steps of creating a campaign with you, from selecting keywords to sending ads for moderation.
This webinar is intended for advertisers interested in improving the performance of their ad campaigns in Yandex.Direct. We will help you understand why optimization is important and how to do it, shed light on important settings and the principles of optimization, and help you avoid common mistakes.
Our host will give an introduction to the automatic bidding strategies available in Yandex.Direct, go through their respective advantages and, most importantly, help you understand which strategy will help your business reach its goals most effectively.
You will get an introduction to the interface, hear about how Direct Commander can save you time when managing multiple campaigns or importing them from other advertising systems, and get a guided tour of the tabs, features and buttons.