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Training & Certification
We provide resources to help our clients master new tools and stay up to date with the latest trends in online marketing — to maximize return from investments in digital advertising in Russia.
Online Course
How to place an ad in Yandex.DirectIn this course, you will learn how to start your first ad campaign in Yandex.Direct. We will show you how contextual advertising works and go through all the steps of creating a campaign with you, from selecting keywords to sending ads for moderation.
Online course
Yandex.Direct online trainingIn this online course, you will learn about Yandex advertising products available on the Yandex.Direct platform and how to successfully implement them in your own advertising campaigns.
Webinar
Navigating the new Yandex.Direct interface: An overview of the main featuresThis webinar will familiarize you with the new interface and make navigating and managing your campaigns simple and easy.
How to set up ads in Yandex.Direct
October 27, 2016
October 27, 2016
October 27, 2016
October 27, 2016
July 4, 2017
July 4, 2017
July 4, 2017
July 7, 2017
December 1, 2017
December 22, 2017
December 27, 2017
March 12, 2018
March 14, 2018
July 31, 2018
August 20, 2018
August 20, 2018
October 4, 2018
May 31, 2019
Webinar
Improving search campaigns’ performance and fixing common mistakesThis webinar is intended for advertisers interested in improving the performance of their ad campaigns in Yandex.Direct. We will help you understand why optimization is important and how to do it, shed light on important settings and the principles of optimization, and help you avoid common mistakes.
Guide to the Yandex.Direct Interface
October 5, 2017
October 5, 2017
October 5, 2017
October 5, 2017
October 5, 2017
How to select keywords in Yandex.Direct
October 27, 2016
December 22, 2017
December 22, 2017
October 9, 2017
March 5, 2018
How to manage bids in Yandex.Direct
October 5, 2017
September 25, 2017
October 5, 2017
December 7, 2017
Optimizing your campaigns in Yandex.Direct
September 12, 2017
September 12, 2017
September 12, 2017
Webinar
Automatic bidding strategies in Yandex.DirectOur host will give an introduction to the automatic bidding strategies available in Yandex.Direct, go through their respective advantages and, most importantly, help you understand which strategy will help your business reach its goals most effectively.
Webinar
Direct Commander: An overview of the main featuresYou will get an introduction to the interface, hear about how Direct Commander can save you time when managing multiple campaigns or importing them from other advertising systems, and get a guided tour of the tabs, features and buttons.
Yandex.Direct: reach your goals. Video lectures
Janyary 11, 2019
Janyary 11, 2019
Janyary 11, 2019
March 25, 2019
March 22, 2018
April 1, 2019
Getting started with Yandex.Metrica
June 28, 2018
June 28, 2018
June 28, 2018
June 28, 2018
Certification
Certified specialistsCheck your knowledge and receive a personalized electronic certificate from Yandex that proves your professional expertise with Yandex.Direct and Yandex.Metrica.