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Training & Certification
We provide resources to help our clients master new tools and stay up to date with the latest trends in online marketing — to maximize return from investments in digital advertising in Russia.

How to place an ad in Yandex.Direct
Online Course
How to place an ad in Yandex.Direct
In this course, you will learn how to start your first ad campaign in Yandex.Direct. We will show you how contextual advertising works and go through all the steps of creating a campaign with you, from selecting keywords to sending ads for moderation.
Find out more

Online course
Yandex.Direct online training
In this online course, you will learn about Yandex advertising products available on the Yandex.Direct platform and how to successfully implement them in your own advertising campaigns.

Webinar
Navigating the new Yandex.Direct interface: An overview of the main features
This webinar will familiarize you with the new interface and make navigating and managing your campaigns simple and easy.

How to set up ads in Yandex.Direct

View full playlist
How to forecast your advertising budget
How to forecast your advertising budget
October 27, 2016
How to pay for an ad campaign
How to pay for an ad campaign
October 27, 2016
How to create ad groups
How to create ad groups
October 27, 2016
How to add additional ads to an ad group with Excel
How to add additional ads to an ad group with Excel
October 27, 2016
How to set up links in your ads
How to set up links in your ads
July 4, 2017
How to set up vCards in your ads
How to set up vCards in your ads
July 4, 2017
How to set up sitelinks in your ads
How to set up sitelinks in your ads
July 4, 2017
How to set up callouts in your ads
How to set up callouts in your ads
July 7, 2017
How to set up Image ads
How to set up Image ads
December 1, 2017
How to add images to ads
How to add images to ads
December 22, 2017
How to make mass changes in your campaigns
How to make mass changes in your campaigns
December 27, 2017
How to set up video extensions
How to set up video extensions
March 12, 2018
How to set up turbo pages
How to set up turbo pages
March 14, 2018
How to create a client login in an agency account
How to create a client login in an agency account
July 31, 2018
Creating CPM Display campaigns in Yandex.Direct
Creating CPM Display campaigns in Yandex.Direct
August 20, 2018
How to use Image Builder
How to use Image Builder
August 20, 2018
New flexible ad formats in Yandex.Direct
New flexible ad formats in Yandex.Direct
October 4, 2018
How to set up video ads
How to set up video ads
May 31, 2019

Webinar
Improving search campaigns’ performance and fixing common mistakes
This webinar is intended for advertisers interested in improving the performance of their ad campaigns in Yandex.Direct. We will help you understand why optimization is important and how to do it, shed light on important settings and the principles of optimization, and help you avoid common mistakes.

Guide to the Yandex.Direct Interface

Creating an account in Yandex.Direct
Creating an account in Yandex.Direct
October 5, 2017
Setting up a campaign in Yandex.Direct
Setting up a campaign in Yandex.Direct
October 5, 2017
Sending a campaign for moderation
Sending a campaign for moderation
October 5, 2017
Bid management
Bid management
October 5, 2017
Statistical reports
Statistical reports
October 5, 2017

How to select keywords in Yandex.Direct

View full playlist
How to select keywords
How to select keywords
October 27, 2016
How to set up negative keywords
How to set up negative keywords
December 22, 2017
How to use match types
How to use match types
December 22, 2017
How to set up related keywords
How to set up related keywords
October 9, 2017
How to set ad templates
How to set ad templates
March 5, 2018

How to manage bids in Yandex.Direct

View full playlist
How to manage bids manually
How to manage bids manually
October 5, 2017
How to use automatic bid management strategies
How to use automatic bid management strategies
September 25, 2017
How to set up bid adjustments
How to set up bid adjustments
October 5, 2017
How to set up geotargeting
How to set up geotargeting
December 7, 2017

Optimizing your campaigns in Yandex.Direct

Part 1: Account structure and keywords
Part 1: Account structure and keywords
September 12, 2017
Part 2: Improving the quality of your ads
Part 2: Improving the quality of your ads
September 12, 2017
Part 3: Campaign settings, analytical tools
Part 3: Campaign settings, analytical tools
September 12, 2017

Webinar
Automatic bidding strategies in Yandex.Direct
Our host will give an introduction to the automatic bidding strategies available in Yandex.Direct, go through their respective advantages and, most importantly, help you understand which strategy will help your business reach its goals most effectively.

Webinar
Direct Commander: An overview of the main features
You will get an introduction to the interface, hear about how Direct Commander can save you time when managing multiple campaigns or importing them from other advertising systems, and get a guided tour of the tabs, features and buttons.

Yandex.Direct: reach your goals. Video lectures

View full playlist
High-performance retargeting: getting the most out of your customer base
High-performance retargeting: getting the most out of your customer base
Janyary 11, 2019
Yandex Advertising Network banner formats
Yandex Advertising Network banner formats
Janyary 11, 2019
Launching campaigns for the Yandex Advertising Network
Launching campaigns for the Yandex Advertising Network
Janyary 11, 2019
Display campaigns in Yandex.Direct
Display campaigns in Yandex.Direct
March 25, 2019
Dynamic ads — automatically generated ad materials
Dynamic ads — automatically generated ad materials
March 22, 2018
Yandex Video Network
Yandex Video Network
April 1, 2019

Getting started with Yandex.Metrica

View full playlist
Step 1: creating a tag
Step 1: creating a tag
June 28, 2018
Step 2: adding code snippet to your website
Step 2: adding code snippet to your website
June 28, 2018
Step 3: Setting up goals for page depth and page view
Step 3: Setting up goals for page depth and page view
June 28, 2018
Step 4: User interface quick guide
Step 4: User interface quick guide
June 28, 2018

Certified specialists
Certification
Certified specialists
Check your knowledge and receive a personalized electronic certificate from Yandex that proves your professional expertise with Yandex.Direct and Yandex.Metrica.
Find out more

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