Glossary
The glossary contains terms and definitions that you may find in the Yandex Business Help and when using the service.
A
Online booking and appointment links in the profiles of companies with certain business categories. To learn how to add action buttons, see Online booking and appointments in the company card.
A method for inputing special characters with a keyboard in Windows operating systems. You can type a special character by pressing Alt and a sequence of numbers. For example, Alt + 0169 types ©, the copyright symbol, Alt + 0174 types ®, the registered trademark symbol, and Alt + 0176 types °, the degree symbol.
API (Application Programming Interface) is a set of instructions and standards that enable different applications to communicate with each other. For example, you can use the Yandex API to add an action button to your company profile. For more information, see Online booking and appointments in the company card.
B
One of the companies in the chain. For more information, see Features for chains.
A user who manages one or more chain branches.
A user the Branch owner has entrusted to manage data in Yandex Business.
Business category of the company that's displayed in the Yandex Business profile.
The user who first confirmed the rights to the company profile in Yandex Business.
A value from 1 to 5 that's calculated using scores and reviews left by Yandex users. For more information, see Business rating.
C
- Company name.
- Address and location.
- Business category.
- Business hours.
- Contact details.
A combination of multiple businesses into a single group. If you have a chain, you can update information for multiple branches at the same time. You can also upload a single logo for the entire chain and add a price list for all branches in the region.
Clicking the active All branches in chain link in a branch profile in Yandex Maps shows all branches in the chain. For more information, see Features for chains.
The user who first confirmed the rights to the entire chain or was assigned the Chain Owner role.
A user the Chain Owner has entrusted to manage data in Yandex Business.
Information about the company that's displayed in the Yandex Business account. Company information is displayed in the company profile in Yandex Maps, for example:
A company that conducts similar activities and belongs to the same or a similar business category as your company.
Competitors are searched for within a one-kilometer radius. If there isn't enough data, the radius automatically expands to five kilometers.
For information about competitors, see Statistics.
This is both a company and a physical location (a residential complex or a construction site that one can visit).
A text format file designed to represent tabular data. Suitable for updating chain data. For more information, see How to update chain information.
D
- From search results by product, service, or business category.
- From the "Similar places" section.
- From the recommendations.
Clicks on your company profile as a result of a search by name, locality, address, and other attributes.
For example, the user searched for [orlyonok mayakovskaya cinema], found the Orlyonok cinema near Mayakovskaya metro station, and clicked its profile.
For information about this indicator, see Statistics.
Clicks on the company profile after a search for other companies, products, and services. For example:
Multiple company profiles that contain similar or identical information and describe the same company.
F
A tab in the company profile describing details that may be important to your customers, such as accessibility, Wi-Fi, whether your business is child-friendly or not, parking, and payment options.
A file containing a list of data to be transmitted to Yandex Business. You can use it to transmit information about products, services, and chain branches. For more information, see Partner's price list and How to update chain information.
A feed of companies with photos, videos, and reviews. Seealso Ideas.
I
A mode in mobile Yandex Maps, which offers a selection of companies similar to those that the user has already liked. For example, if the user often searches for Asian cuisine restaurants in Yandex Maps, rates them highly, and posts reviews, they will see more similar companies in the Ideas mode.
M
The official legal name of a company or the full name of an individual entrepreneur. Specified in the Details section of the Yandex Business account when creating a profile. It isn't displayed anywhere if it doesn't match the short name.
See Name requirements.
Additional materials we can request to confirm the address.
Reviewing company materials prior to publication. For example, photos, videos, and price lists are moderated.
Changing the address within one locality. If a company is moving to another city or changing the company name or business category in addition to its address, such changes aren't considered moving. In this case, create a new profile.
An attribute in an XML file with values in several languages. For more information, see How to update chain information.
N
Company publications displayed in the News tab in Yandex Maps and Yandex Search. The most recent publications are displayed first.
See POI.
The page in the Yandex Business account where you can subscribe to different messages from the service, including notifications about user changes in the company profile and statistics data.
O
A company that operates only online, by phone, or using delivery. It doesn't have an office that customers can visit. To learn more, see Information for online businesses.
Tab in the company profile in Yandex Maps. It displays basic information about the company: address, contact information, website, and location on the map.
P
- As photos in .
- As XLS/XLSX or YML in .
A service that collects information about companies, their products and services. To learn about the partner requirements, see Partner's price list.
All the images of your company or products. For more information, see Logo, photos, and videos.
POI (point of interest) is a placemark in the form of the Yandex Business client's logo on certain scales in Yandex Maps without a search query.
POI helps you increase the number of targeted customers: users who take actions in the company profile in Yandex Maps. For example, they can build a route to a point, call, or view promotions.
Cards with text and photos that you can use to share information about your company. For example, you can create one to announce an exhibit, explain the terms and conditions for a promotion, announce new arrivals, or provide directions to your location. For more information, see Posts.
The option to accept or reject any changes made by users to your company profile in Yandex Maps. Pre-moderation is available in the Yandex Business account on the page.
If you don't reject the changes in this section within three days, they are published automatically.
After processing, the changes are recorded in the Change history section with the Approved or Rejected status.
The section in the Yandex Business account where you can add price lists with prices for products and services. For more information, see Price list.
The company's page in Yandex that contains all the information about the company. You can find a profile by name or business category in Yandex Search or in Yandex Maps. For example, the profile contains company data, photos, posts, and promotional materials.
A special offer in the company profile. If the user clicks a promo announcement, they'll see a full description of the terms and duration of the promo.
Also see the Yandex Maps Help.
The section in your account where you can download mockups with a QR code and copy the embed code with the company's rating. For more information, see Promotional materials.
R
Yandex Maps or Yandex Navigator placemarks that help you navigate the city. To learn more about how to add a reference point, see Reference point.
An action button for collecting user requests. You can set up a request form in the section.
A user who manages the company profile.
A user who manages the company's website specified in their profile. Assigned in Yandex Webmaster.
The role is assigned automatically in Yandex Business if the user has it in Yandex Webmaster.
This is both a company and a physical location (a residential complex or a construction site that one can visit).
User opinions about their experience with a particular business. Users post reviews in Yandex Maps and Yandex Search.
All user reviews are displayed in in the Yandex Business account. Business owners and representatives can manage reviews. For more information, see Manage reviews.
S
For information about search queries by business category, see Statistics.
Yandex Maps and Yandex Navigator search can associate user queries with business categories. For example, the [where to eat] search will be associated with the “Cafe” category. A single search query can be associated with multiple categories.
The system also locates the center of the user's map at the moment of the search query and counts searches for the category within a radius of one kilometer from your business. If there isn't enough data, the radius automatically expands to five kilometers.
A line in the feed that you can set to protect the file. We'll pass it in the request header or parameter. For more information, see Partner's price list.
The section in the company profile in Yandex Maps and Yandex Search that displays products and services.
Also see the Yandex Maps Help.
A short company name used in the company profile in Yandex Maps, Yandex Search, Yandex Navigator, and the Yandex Go mobile app. It can match the main one.
See Name requirements.
The section in the company profile where we display a selection of similar places nearby. It appears in your profile in Yandex Search and Yandex Maps.
The section containing the address, phone number, and other company information from Yandex Business. For non-chain businesses, this section is added to the main page of the website in the search results.
The snippet is only shown for the page Yandex has associated with the business. As a rule, that's the page with a detailed description of the business and its location.
The section in the Yandex Business account where you can see ad traffic data and the number of clicks on the company profile in Yandex Maps, Yandex Search, and Yandex Services.
T
The name of a geographic location (city, village, street) officially recorded in documents. For example, the Volga River, the city of Moscow.
U
The role determines which actions users can perform in the Yandex Business account.
You can set up user roles to manage information about the company, chain, or branches, as well as roles to manage ad campaigns.
For more information, see User roles.
V
The 
icon next to the company name. The icon is displayed for businesses whose representatives regularly update the company profile.
An image showing what the video is about. The user sees it before the video player starts. By default, videos are loaded with a cover image from a random frame. For more information, see Change the video cover image.
W
Webmaster Validator is a tool to check that the structure of export XML files for Yandex affiliate programs complies with the XSD schema. It simplifies the debugging of export files and enables user data to reach affiliate program databases faster.
X
A text format file that represents data with certain identifiers and attributes. Works well for chains with more than 30 branches. For more information, see How to update chain information.
Y
A service for entrepreneurs that helps businesses appear in Yandex Maps and Yandex Search and launch online advertising. The software is cloud-based, so no special installation is required.
Single Yandex account. Use it to log in to all Yandex services.
Using this service, users draw and refine the map themselves.
A free service you can use to view a city map, find the place you need, and build a route to it.
A free and powerful tool for website analytics. To make advertising work effectively for your business, connect the Yandex Metrica tag and set up goals for your website or a website from Yandex Business.
A free app for drivers to build routes, find parking lots, pay fines, and buy fuel.
A service for real estate rental and sale ads.
A service that helps you understand how easily users can find your company's website. It offers tools for tracking and analyzing website page indexing, search ranking, and technical condition.
The product catalog in Yandex Market Language format that enables Yandex Business to automatically load information from the user's website.
