Where users can see the business
Information about your business will be displayed in several Yandex services:
- Yandex Search for desktop and mobile devices.
- The web version of Yandex Maps for desktop and mobile devices.
Profile
A profile is the company page in Yandex. Here's what the link to the profile may look like:
https://yandex.ru/maps/org/<profile id>: For businesses with a street address.https://yandex.ru/profile/<profile id>: For online businesses.
There are two ways to share a link to your company profile:
- Open Businesses and select a business.
- In your account, go to .
- Click:You will be redirected to your company profile.
- Profile if your business operates online only.
- Yandex Maps if you have an actual address that your customers can visit.
- Click
and copy the link to your profile.
In Yandex Business, you can get a link to your profile as a QR code:
- Go to your account.
- Click .
- Select a QR code.
You can use it for your promotional materials. For more information, see Manage reviews.
Company profile structure
The profile page has all the information about your company. It's sorted into different tabs:
| Tab | Description |
|---|---|
| Overview | Basic information about the company: address, contact information, website, location on the map. Some companies can also activate the About the place section. For more information, see Services and requisites. |
| Reviews | Reviews about the company. You can sort them by date or rating. Users can also rate reviews. For more information, see Manage reviews. |
| Photo | All images of your company or products. For more information, see Manage photos. |
| News | News about the company published by you. The latest news is displayed at the top. For more information, see Posts. |
| Features | Details that may be important to your customers, such as:
|
| Branches | The list of company branches: their names, addresses, ratings, and links to profiles. |
| Products and services | Prices for products and services. For more information, see Price list. |
| Interesting | Facts about the company that your customers may find interesting. |
| Tab | Description |
|---|---|
| Overview | Basic information about the company: address, contact information, website, location on the map. Some companies can also activate the About the place section. For more information, see Services and requisites. |
| Reviews | Reviews about the company. You can sort them by date or rating. Users can also rate reviews. For more information, see Manage reviews. |
| Photo | All images of your company or products. For more information, see Manage photos. |
| News | News about the company published by you. The latest news is displayed at the top. For more information, see Posts. |
| Features | Details that may be important to your customers, such as:
|
| Branches | The list of company branches: their names, addresses, ratings, and links to profiles. |
| Products and services | Prices for products and services. For more information, see Price list. |
| Interesting | Facts about the company that your customers may find interesting. |
The set of tabs depends on the company's business category and information from Yandex Business.
Only business owners can add information about the company to Yandex Business in the personal account, but any user can add information about the company in Yandex Maps. For more information, see How company cards are updated.
Yandex Maps
If a user searches for a company by name or category, they'll see a list of company cards in search results and their placemarks on the map.
Clicking on a company card opens detailed information about the company distributed across different tabs. For more information, see Profile.
Mobile Yandex Maps and Yandex Navigator
The company card in Yandex Navigator and the mobile version of Yandex Maps is similar to the company profile. It consists of tabs with company information from Yandex Business.
Just like in the browser version of Yandex Maps, mobile maps display placemarks of companies. These can have different designs, including photoPOI 
. Placemarks of some companies also include text. For more information, see Services and requisites.
Rich answer
Rich answers are elements of the search results page that provide an answer to the user's question. For example:
The key idea behind rich answers is to solve the user's problem as fast as possible. Various types of rich answers correspond to various types of search queries. To learn more, see Additional ways to display a website in search results in “Yandex Webmaster Help”.
Rich answers are based on information from Yandex services or official sources. If a search query mentions a specific business, the rich answer uses the available data from Yandex Business.
FAQ
- Room prices
- Available offers
- Update information in the booking services that you work with.
- You won't be able to remove the widget from rich answers.
- Update information in the booking services that you work with.
- You can remove the widget if you want to. To do this, contact support.Note.
If you remove the booking widget from rich answers, your hotel will no longer be displayed in Yandex Travel.
We activate these options gradually.
Note that these options won't work unless your company profile has a sufficient number of reviews and quality photos and videos.
For more information, see Services and requisites.
The widget for hotel bookings appears once you start working with booking services that partner with Yandex Travel. To learn more, see Yandex Travel for partners.
If you work with booking services, rich answers use them to provide the following details:
The options for managing booking information are different for profiles with and without a paid ad campaign.
