Placement requirements

Name

General requirements

1. The first word, proper names, and brand names are capitalized in the name. Don't write names in all caps (Caps Lock) unless they're abbreviations (MoMA, LSE) or uppercase word forms that aren't abbreviations (ААА-Motors).

   All words are capitalized in names partially or completely written in Latin letters or transliterated from Latin letters (Alice Carroll, Mad Hatter, Central Mall), except when the brand uses lowercase (acme, aLice).

   Capital letters are allowed in the middle of the name if the company uses a complex abbreviation (AliceElectroService, Horns&Hooves), except in cases where there are two or more uppercase letters in a row (HornsNHooves is not allowed).

2. Names are written without quotation marks and brackets.

   The name shouldn't contain emojis (ideograms) and characters entered using alt codes.
3. Specifics of individual languages can be taken into account.

4. The name should not include the type of legal entity (LLC and others). For example, Alice Carroll LLC should be specified as just Alice Carroll in Yandex Business.
5. Use of obscene words is not allowed. This includes:

   • Obscene or vulgar words and expressions (obscene expressions with letters partially or completely replaced with asterisks or other symbols are considered obscene if they can be read and understood by native speakers).
   • Statements aimed at inciting hatred or insulting the dignity of a person or group of people on the grounds of gender, race, nationality, language, origin, attitude toward religion, or belonging to any social group.
   • Partial or full mentions of companies prohibited by the legislation of the country of placement.
   • Ambiguous words and abbreviations if they fully or partially copy the names of banned companies or obscene words.

Main name

1. We recommend that the main name contains up to 100 characters (in specially agreed cases, it can be longer).
2. The company decides independently what to list as its name, whether it's the type of business or the proper name.
3. If the company doesn't have a proper name, the main name may include:

   • Specialization or main business category (Shoe repair, Locksmith, Zipper repair, Baggage pay desk).

     We recommend using the specialization rather than the main business category (Locksmith rather than Metal repair).

   • Business category with a number or letter as an identifier. Examples: Driving School No. 2, Canteen No. 67.
   • Legal name containing the name of the owner or employee. Example: Individual Entrepreneur A. Smith. We recommend using specialization/business category rather than the legal name.

   The official legal name of the company is entered on the Details tab in the Yandex Business account.

4. Don't write the full name in the main name field for companies with proper names. Incorrect: A. Smith's Auto Parts. Correct: Auto Parts.

   Exceptions are cases when the first or last name is part of the proper name (for example, the main name is Alice Carroll's Nail Studio, the short name is Alice Carroll's Nail Studio, and the legal name is Individual Entrepreneur A. Smith).

5. Don't indicate both the business category and the proper name for companies with proper names. Example: Restaurant Alice is incorrect, and Alice is correct.

   If the name includes a list of services, use either a generic name (Repair shop instead of Refrigerator, TV, washing machine, household appliance repair) or the first service mentioned in the list (Chandeliers instead of Chandeliers, sconces, floor lamps, lamps). If one of the business categories is highlighted on the sign, use it as the main name. If two business categories are specified on the sign, specify the first one mentioned.

   Exceptions to this rule:

   • The business category is logically inseparable from the object name (Hisar Intercontinental Hospital).
   • The proper name is a toponym () or an adjective formed from a toponym (Turkish Automobile Plant).
   • The company is a part of a business unit comprising multiple companies with the same name located in the same building or on the same property (Alice Hypermarket and Alice Restaurant or AutoBestseller, car service and AutoBestseller, used cars).
   • There's no suitable category in the list of suggested categories. In this case, the business category in the name clarifies the company's specialization and is entered after the proper name without abbreviations (Alice Capsule Hotel).

6. Words and expressions like “dealer”, “official dealer”, “authorized service center”, “partner”, “official representative”, “authorized reseller”, “official center”, and other phrases with advertising context aren't allowed for companies with proper names.
7. Don't include business hours or the company's status in the name (“just opened”, “former”, “temporarily closed”, “closed”, “abandoned”, and so on).

   The exception is the “under construction” status, which can be added to the names of large business and shopping centers, residential complexes, stadiums, and airports that are under construction. Note that the “under construction” status:

   • Should be specified after the company's proper name in parentheses. For example: Alice Business Center (under construction).
   • Can be added to the name only when creating a new profile in Yandex Business — you can't add the status to the company name in an existing profile.
   • Requires additional approval — the moderators will review everything and let you know if it can be included in the name.
8. Names can't include advertisements. This includes the following additions to the main name:

   • Product name and country of origin (Alice, children's books by British writers).
   • Advertising slogans (Alice: Property of natural cosmetics).
   • A list of goods or services (Real estate agency, appraisal, sales, rental).
   • Additional clarifications (Alice, aquarium and terrarium store).
   • Any action related to the business if expressed by a verb or gerund (not allowed: We install floors, We buy scrap metal, Mounting suspended ceilings; allowed: Construction and finishing works, Scrap metal yard, Hanging and suspended ceilings).
   • Names of popular brands, unless the company is an office or franchise for them (Acme internet services, aLice repair, Cheshire Cat delivery).

   • Words like “sale”, “discounts”, “low prices”, and “wholesale and retail”.

   At the same time, names that mention one type of product are allowed (Fashionable Windows).

9. For private specialists, the main and short name should include their profession, last name, and first initial. Examples:

   • Notary A. Smith
   • Insurance Agent A. Smith (names of insurance companies can't be used in private insurance agents' names as in Alicecarrollstrakh Insurance Agent Smith).
   • Acme representative A. Smith
10. The use of the words “chain”, “company”, and “firm” are not allowed except when they are part of the business name. The words “group” and “holding” can be used if legal entities are linked by economic subordination.

11. Toponyms in names:

    • A toponym is only allowed in the main name if:

      • The toponym is the name.
      • The toponym is an integral part of the name (for example, if you remove the toponym from the name Starts of Istanbul, its meaning will change).
      • The toponym acts as an adjective that is part of the company or brand name (Turkish Automobile Plant).

    • Don't use toponyms that are an addition to the company's proper name or clarify the company's location (Alice Service is allowed, while Alice Service Istanbul Highway isn't).

    • The name should not include information about the company's address or the closest metro station.

Features of some business categories

Realty

Housing estate sale offices are named as follows: [Name of the residential complex, sales office] or [Name of the developer, sales office].

Names of organizations related to car sales

1. Names of car dealerships should not include words and expressions like “dealer”, “authorized dealer”, “official dealer”, and “partner”.

2. Only one car make can be used in the names of companies with the following business categories: Car dealership, Car service, auto repair, or Auto parts and auto goods store. For short names, only the following format is used: [Dealer name], [Car make]. In the full name, you can change the sequence.

   Example: AutoBestseller Acme.

3. Company names can't include toponyms. You can use toponyms only in company names if there's a trademark confirming that the registered name includes the toponym.

   Full names of car dealerships may contain generalized (North, South) or informal (Piccadilly, King's Cross) place names. In short names, place names are omitted.

   Full name: [Dealer name], [Car brand], [Toponym]. For example: AutoBestseller Acme Westminster.

   Short name: [Dealer name] [Car brand]. Example: AutoBestseller Acme.

4. Full names can contain the word “Center” (capitalized) if there's a trademark confirming that the registered name includes it. The word “Center” cannot be used in short names.

   Full name: AutoBestseller Center Acme.

   Short name: AutoBestseller Acme.

5. Uppercase and lowercase letters used in corporate brand names should match their spelling on auto.ru.

6. You can add the “used cars” category to the full name instead of or along with the brand name if there are multiple companies with similar names nearby.

   For example: AutoBestseller used cars.

Short name

1. The short name must be filled in if it differs from the full name. If the names are the same, specifying the short name isn't mandatory but still preferable.

   For example: Megastar Wrestling School is the main name, while Megastar is the short name; Forma Scientific and Methodological Center is the main name, while Forma is the short name.

2. The short name should contain up to 55 characters, except for specially approved cases when up to 75 characters are allowed.
3. If the organization doesn't have a proper name but has a number or letter as an identifier, enter both its business category and identifier in the short name. The business category is capitalized.

   For example: School No. 2.

   If the organization has an identifier and a proper name, enter its business category, identifier, and proper name in the short name.

   For example: Kindergarten No. 967 Skazka, Istanbul SabahattinZaim University.

4. In the short name, abbreviate item types consisting of multiple words (provided that doesn't violate the agreement of the word forms in the name):

   • Full name: City Park of Culture and Recreation.
   • Short name: City Park.

Names of state-owned entities

• For state-owned, municipal, and budgetary organizations, the Short name field is required. This field allows both short names (Istanbul Technical University) and abbreviations (ITU).

  The full version of the name with the type of legal entity and lengthy officialese should only be provided in the Legal details field.

  For example:

  • Full name: Istanbul Secondary School for Boys.
  • Short name: .

• Short toponyms are allowed in the names of state-owned government, education, and health care organizations. For example, Istanbul Hospital, Istanbul Administration, Istanbul Evening School are allowed, while Istanbul Provincial Directorate of National Education in Fatih District in Istanbul isn't.

• There are special rules for naming organizations spread over large areas and composed of multiple units (hospitals, universities, health resorts, and sports or commercial companies with well-known names):

  • If buildings of different categories are located on the same territory (university campus, hospital campus, health resort, or recreation center), the names of buildings, faculties, and departments are indicated in the main name after the abbreviated or short name of the “parent company”, and the short name only includes the capitalized name of the faculty or department. The names of buildings in the short name are also capitalized.

    For example:

    • Full name: The State Hermitage Museum, The Hermitage Theatre.
    • Short name: The Hermitage Theatre.
  • If buildings are located in different parts of the city, their names should include the name of the main company (university, hospital, health resort) and the name of the building (faculty, department).

    For example:

    • Full name: Harvard University, Computer Science Department.
    • Short name: Harvard, Computer Science Department.
• For organizations that share the same name and belong to the “Education” category (for example, several buildings belonging to the same school), regardless of whether they are located on the same territory or on different ones, the official name is supplemented with one of the following:

  • Business category, if known (Directorate, Admission committee, Study classes).
  • Building number or another identifier confirmed by the organization's official website.
  • House number, in the absence of other identifiers (for example, School No. 2345, building 23c5).
• In the main name, all titles and professions of prominent people are written in lowercase. In the short name, the person's first name, profession, and title must be omitted, the word “name” can be shortened to “n.”, and no space is required between the initials.

  Initials should be left as is.

If you have questions about names, use the feedback form.

Address

If the company has a street address, its profile will be published in Yandex Maps.

1. The company profile can only include one address.
2. Not allowed:

   • Legal and mailing addresses if they don't match the actual location of the company.
   • Addresses of residential premises (not removed from the housing stock).
   • Addresses of taxi stands, towing impounds, and so on.
   • Addresses of real estate for sale or for rent (apartments, offices, private houses).

     You can place daily rental apartments on Yandex Travel. Guests select and book accommodation here. For more information, see Connecting apartments in Help for Yandex Travel for partners.

Websites and social media

1. The company profile should contain no more than three links: one link to the main page of the company's official website and one or two links to additional websites. Publishing links to internal site pages is not allowed.

   The exception is links to the branches of a chain if:

   • It's difficult to navigate to them from the main page.
   • The moderator believes the content at the internal links is helpful for users.

   The address and contact information in the company profile must match what's on the website.

2. Sites made with website builders can be used.
3. Links to the company's public social media pages can be listed.
4. Not allowed:

   • Personal websites belonging to specialists who work for businesses listed in Yandex Business.
   • Addresses of aggregator websites.

     Exception: offline companies that own an aggregator website can list it as their official website.

   • Private and topic-based communities or groups on social media and blogs that don't contain information about the business.

   • Gaming portals.

   • Forums and chats.

   • Sites containing obscenities.

   • Booking modules.

Business category

1. You can enter up to three business categories in the company profile. Secondary services provided by a business should not be chosen as its business category.

   Examples

   • If a hotel has a swimming pool, you shouldn't choose Swimming pool as a business category. The pool should be mentioned on the Features tab, with Hotel selected as the category. For more information, see Hotels and other accommodation.
   • If a cafe or restaurant also delivers food, Food delivery should not be an independent business category. It should be selected as an option on the Services tab.

2. Personal profiles of specialists who work for businesses listed in Yandex Business cannot be published.
3. Companies engaged in illegal activities cannot be published.

4. Events with fixed dates are banned from publishing.

Features of some business categories:

Pickup point

Businesses in the Pickup point category can't have additional business categories.

List the addresses of the online store's own and partner pickup points in the profile.

Partner pickup points are published in separate profiles under their own names if they're indicated on the websites of the corresponding online stores and marketplaces.

Requirements for businesses:

• The pickup point can't be located at the address of a branded transport company pickup point.
• There should be a sign or sticker of the corresponding online store or marketplace at the pickup point.

Business center

Profiles of companies in the Business center category don't show phone numbers, websites, or opening hours.

Hotels and other accommodation

If the company profile includes one of the following business categories, you can't list additional categories:

• Farmstead
• Lodge, holiday home
• Glamping
• Guest house
• Hotel
• Children's recreation camp
• Daily housing
• Camping
• Dormitory
• Farm retreat
• Health retreat
• Camp site
• Hostel

List additional business categories on the Features tab. If the service (cafe, sauna, restaurant, and so on) is available to everyone rather than just hotel guests, you can create a separate profile for it.

Erotic massage

If your business category is Erotic massage, you can combine it only with Dating service and Strip club. You can't combine Erotic massage with other business categories.

By phone

To keep the data in Yandex Business up to date, our call center operators call businesses and confirm their information (name, address, business hours, and so on).

We also make automated calls, which means you might be reached by a robot.

To confirm that it was Yandex Business calling you, contact us using the form. In the form, select “Placement of a business with an actual address” and then “Other”.

Materials to confirm the address

Sometimes we request additional materials to confirm your company address:

• A video showing the facade of your building, the address, a sign with your company name, and the interior of your office. The video must be shot without interruptions.

• A copy/photo of the rental agreement for the address listed in the company profile.
• A copy/photo of a document that confirms your ownership of the premises (for example, a certificate of ownership or a purchase and sale agreement).

We will check the authenticity of your photos and videos. If this is still not enough, we will ask you to send additional information.

We guarantee the confidentiality of everything you send us.