Metrica

April 2016
The new Yandex.Metrica report includes indication of ad blockers
18 April 2016, 14:00

Metrica has started to collect information about the use of ad blockers among website users. We don't determine what specific blocking program is used, but rather whether or not one is present.

The new report is available in the Technology section. Ad blocking data can also serve as a segmentation criterion: you can compare how users who viewed your ad behaved in comparison with those who didn't.

The percentage of users with ad blockers can also be used as a metric. For example, if you display this figure in a separate column of any report, you can find out how popular ad blockers are in relation to specific browsers or traffic sources.

According to our data, approximately 9.6% of users currently have ad blockers installed. This percentage can vary significantly, however, depending on the website.

For more information about the new report, read the help section.

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ad blockers
Heat maps for groups of pages
28 April 2016, 12:35

Now you can display heat maps for groups of similar pages (rather than just for individual pages).

Say you want to know how visitors interact with your product pages, but you have a lot of different products on your site and each individual product page gets too few clicks to do an analysis. Now you can gather clicks from all your product pages and display them as one page.

Click to enlarge:

A page group can be set as a a simple mask (http://shop.yandex.ru/catalog/*) or a regular expression.

You can work with groups of pages for all types of heat maps: click maps, link maps, and scroll maps.

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heat maps