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Video Builder in Yandex.Direct
 
Video Builder in Yandex.Direct

Create your own video for online promotion in the Yandex.Direct interface

Video Builderβ is a free tool for preparing ad clips in Yandex.Direct. It allows you you to create videos for brand and performance campaigns without special skills, shooting, editing, or external programs.
Create your own video
Yandex International Sales team
To advertise on Russia’s largest search engine, please complete the form below and a member of the Yandex International Sales team will contact you as soon as possible.
How to create your own promotional video
Five simple steps
1. Go to Video Builder by clicking here, via the top panel in the new Yandex.Direct interface or the Tools tab.
2. Select the right video template and click “Use as template.”
3. Add text, a logo, image, and audio track, select a color, and set the duration of the clip.
4. Save the video clip, so that you can return to it via “My videos.”
5. Select “Video Builder” when uploading the video to a display campaign or when creating a video ad.

Video Builder features

  • Create online videos based on ready-made template for different subjects
  • Choose from a large selection of images and audio tracks in the library
  • Upload your own video, images and audio
  • Take advantage of flexible design: change slide animations, texts, images, logos, colors and other design elements
  • Control the length and speed of playback

How to create your own promotional video: five simple steps

  1. Go to Video Builder by clicking here, via the top panel in the new Yandex.Direct interface or the Tools tab.
  2. Select the right video template and click “Use as template.”
  3. Add text, a logo, image, and audio track, select a color, and set the duration of the clip.
  4. Save the video clip, so that you can return to it via “My videos.”
  5. Select “Video Builder” when uploading the video to a display campaign or when creating a video ad.

Campaign types that can use clips from Video Builder

Videos in Yandex.Direct display campaigns
Video advertising with auction purchase model, available even to smaller businesses.
Find out more
Video ads in Yandex.Direct
Performance tools with pay-per-click payment — easy-to-make video clips
Find out more

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