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Available targeting in Direct
 

Available targeting in Direct

There are more than 600 segments available for media and performance campaigns in Direct: from interests and behaviors to organizations visited and offline purchases.

General categories, such as «Finance,» are detailed to smaller categories, such as auto loans, consumer loans or installment loans. And «Home Appliances» — to appliances and deeper, to air conditioning equipment, vacuum cleaners and beauty equipment. Such detailing helps to better select the audience for advertising and better understand the content of the segment.

You can fully assess the content and depth of granularity on this page. All categories and segments that are available in Direct are listed here.

Audience

Male

Female

under 18 years old

18-24

25-34

35-44

45-54

от 55

Low

Average

High

Premium

Married

Not Married

Planning children

With children from 1 to 3 years old

With children from 3 to 6 years old

With children from 6 to 11 years old

With children from 11 to 16 years old

With children under 1 year

With children of any age

Upcoming birthday

Buyers, accountants, financiers

Couriers

Designers

Marketers

Frontend developers

HR managers

Lawyers

Marketers

Medics

ML developers

Mobile app developers

Pharmacists

Purchasing managers

Real estate agents, realtors

SEO specialists

Software developers

Taxi driver

Teachers

Truckers

Do not watch or rarely watch TV

Watch a lot of TV

Use Wi-Fi from mobile devices

Frequently use mobile internet

Spend a lot of time on the internet

Rarely spend time on internet

Frequently use internet on smartphone

Rarely use internet on smartphone

Active on social networks

Buying online

Electronic buyers

Beauty buyers

Buyers of goods for construction and repair

Children’s goods buyers

Auto buyers

Sport and recreation customers

Furniture buyers

Hobby and crafts buyers

Zoo and pet goods buyers

Smartphone buyers

Household goods buyers

Gamer buyers

Clothing and footwear buyers

Food buyers

Home and garden buyers

Buyers of education products

Buyers of computers and laptops

Buyers of household cleaning products

Use smartphones up to 15,000 RUB

Use smartphones 15-25,000 RUB

Use smartphones 25-35,000 RUB

Use smartphones 35-50,000 RUB

Use smartphones worth 50,000-100,000 rubles

Use Android smartphones

Use iOS smartphones

Use Windows smartphones

Use Android tablets

Use iOS tablets

Use Windows tablets

Use a Smart TV

Car owners

Bicyclists

Motorcyclists

Taxi passengers

Fast food

Cafes

Coffee shops

Pizzerias

Restaurants

Canteens

Japanese cuisine

Liquor stores

Household appliance and electronics stores

Stores of children's goods

Pet stores and veterinary services

Computer stores

Furniture and home decor stores

Clothing, footwear, and accessories stores

Real estate agency

Sales office for apartments in new buildings

Commercial real estate sales and rentals

Renovation, fishing, construction materials, design

Universities

Kindergartens

Additional education

Secondary special education

Schools

Baths and saunas

Bars

Zoos, dolphinariums, aquariums

Hookah bars

Cinemas

Museums

Night clubs

Parks

Amusement parks

Family entertainment and game centers

Entertainment centers

Theatres

Circuses

Aquatics

Sporting goods stores

Sports facilities

Fitness and yoga

Car services

Gas stations and parking lots

Spare parts stores

Car sales

Hotels

Health resorts and recreation centers

Hostels

Courts

Banks and ATMs

Postal and courier services

Beauty

Legal services

Shopping centers

Philharmonia

Music clubs

Conservatories

Concert halls

Tobacco shops

Microcredit organizations

Veterinary clinics

Beauty salons

Pharmacy

Jewelry stores

Grocery stores

Soft drinks

Toys for babies

Baby products

Baby food

Coffee

Budget cosmetics

Low-alcohol beverages

Juices

Cats products

Sweets

Dishwasher products

Snacks

Drinking water

Cheese

Tea

Energy drinks

Iced tea

Shaving products

Dog supplies

Juices over 80 ₽ per liter

Baby diapers

Dairy products

Household chemicals

Hair care products

Chips

Laundry detergents

Yogurt

Travel around the world

Travel around the country

Accounting services

Advertising

Business owners

Businesses

Creating sites and marketing

Franchising

Leasing

Legal support

Starting a business

Planning to open a business

Small and medium-sized businesses

Trucking and transport services

Built-in ovens

Kitchen worktop

Dishwashers

Kitchen hoods

Refrigerators

Stoves

Blenders

Coffee makers or coffee machines

Grinders, food processors and choppers

Juicers

Slow cookers

Steamers, convection ovens, mini ovens and toasters, breadmakers

Wall-mounted air conditioners and split systems

Vacuum cleaners

Washing machines

Hair styling appliances

Men's electric razors

Teeth cleaning appliances

Women's electric razors and epilators

Caucasian cuisine

Chinese cuisine

Coffee

Cooking

Fast food

Food delivery

Grocery delivery

Italian cuisine

Japanese cuisine

Organic food

Russian cuisine

Tea

Vegetarians and vegans

Water delivery

Rodents and reptiles

Bird food

Cat food

Dog food

Fish food

Small pet food

Birds

Cats

Dogs

Fish

Pet supplies

Office supplies

Decorative cosmetics for eyes

Decorative cosmetics for lips

Decorative cosmetics for nails

Decorative face cosmetics

Body care

Clinics

Nail service

Allergy medicines

Cold and flu medicines

Contact lenses

Diagnostic equipment

Orthopedics, orthopedic wares

Painkillers

Pharmacies and medicine

Sedative

Vitamins and dietary supplements

Men's perfume

Women's perfume

Professional body cosmetics

Professional facial cosmetics

Professional hair cosmetics

Healthy food

Hair care products

Hair coloring products

Hair shampoo

Hair styling

Dentistry

Facial care

Commercial rentals

Daily and hourly apartment rentals

Event space rentals

Long-term apartment and room rental

Vacation home rentals

Vacation home with daily rental

Commercial property

Country real estate

Luxury real estate

Recently moved

Residential property

Residential real estate in new bulidings

Advertising courses

Continuing education and courses

Learning languages

Learning programming

School

Study abroad

Supplementary courses for children

Universities

Bags and suitcases

Glasses

Watches

Diamond jewelry

Silver jewelry

Gold jewelry

Kids shoes

Men's shoes

Sports shoes

Women's shoes

Baby clothes

Children's clothing

Men's clothing

Outerwear

Sports wear

Women's clothing

Beachwear

Premium clothing, footwear and accessories

Second hand shops

Bus stations

Car rentals

Cruises

Hiking and sports tourism

Hotels

Recreation for children

Ski holidays

Tickets

Train tickets

Travel insurance

Vacation Australia and Oceania

Vacation in America

Vacation in the Murmansk region

Vacations in Africa

Vacations in Altai

Vacations in Asia

Vacations in Europe

Vacations in Kaliningrad region

Vacations in Kazan

Vacations in Moscow

Vacations in Russia and the CIS

Vacations in Saint Petersburg

Vacations in Sochi

Vacations in Yekaterinburg

Vacations in the Golden Ring of Russia

Vacations in the Lake Baikal area

Wedding guests

Gifts for men

Gifts for women

Flowers

Jobs in accounting and finance

Jobs in agriculture

Jobs in construction

Jobs in education

Jobs in health care

Jobs in IT

Internship

Job searches

Jobs in law

Jobs in management and administration

Jobs in manufacturing

Part-time work

Jobs in recreation and tourism

Jobs in retail sales

Jobs in sales and marketing

Jobs in transportation and utilities

Work abroad

Remote

Dancing

Computer games

Gaming console

Cybersport

Mobile games

Sony PlayStation, Xbox or Nintendo Switch

Action films

Adventure

Biographies

Children's movies

Comedy

Documentaries

Dramas

Family films and cartoons

Go to the cinema

Historical films

Horror

Melodramas

Movie tickets

Musicals

Mystery

Sci-fi

TV shows

Thrillers

Books: classical literature

Books: fantasy and science fiction

Books: comics and manga

Design

Concerts

Musical instruments

Fishing

Hunting

Museums

Paid subscription to streaming services (movies, music, books or games)

Restaurants

TV

Theatres

Agricultural equipment and machinery

Baby food

Babysitters

Pregnancy and childbirth

Weddings

Baby carriages

Baby toys

Children's bicycles

Children's books

Children's scooters

Children's toys

Diapers

Shopping for school

Discounts

Basketball

Cycling

Diving

Figure skating

Fitness

Football

Hockey

Riding

Martial arts

Motosports

Power sports

Rock climbing and mountaineering

Roller skating

Sailing

Shooting

Skateboarding

Skiing

Snowboarding

Sporting goods

Sports nutrition

Swimming

Table tennis

Tennis

Volleyball

Yoga

"Smart home" systems

Gardening tools

Lawn care equipment

Plants and seeds

Interior design

Bathroom furniture

Bedroom furniture

Beds

Cabinets

Chairs

Entryway furniture

Nursery furniture

Kitchen furniture

Living room furniture

Mattresses

Office furniture

Tables

Upholstered furniture

Carpets

Home storage systems

Lighting

Tableware

Textiles

Interior design

People planning renovations

Building tools

Coating materials

Doors

Fences

Flooring

Gates

Plumbing

Power tools

Roofs and gutters

Siding and façade panels

Stretched ceilings

Tile

Wallpaper

Windows

Security systems and alarms

Internet access

Mobile communications

Satellite and cable TV

Audi

BMW

Chery

Chevrolet

Citroën

Ford

Geely

Haval

Honda

Hyundai

Infinity

Jeep

Kia

Lada

Land Rover

Lexus

Mazda

Mercedes-Benz

Mini

Mitsubishi

Nissan

Opel

Peugeot

Renault

Skoda

Subaru

Suzuki

Toyota

Volkswagen

Volvo

Automotive parts and accessories

Business class cers

CASCO automobile insurance

Car and heavy machinery leasing

Car insurance

Car maintenance

Car seats

Cars

Compact MPVs

Compact cars

Convertible cars

Crossovers

Driver training

Executive class cars

Family cars

Middle class cars

Minivans

Pickups

SUVs

Sports cars

Station wagons

Third-party liability insurance

Tires and wheels

Town cars

Tractor-trailers

Used cars

Vans

Engine oil

ATVs

Mopeds

Motorcycles

Scooters

Snowmobiles

Bank deposits

Car loans

Consumer credit

Credit cards

Debit card

Cash management services

Deposits for businesses

Loans for businesses

Forex

Installment buying

Investments

Loan refinancing

Loans

Microfinance organizations

Money transfers to CIS countries

Mortgages

Online banking

Payment technologies

Fixed audio

Headphones

Portable audio equipment

Televisions and plasma televisions

Game console

Keyboards and input devices

Desktop computers

Laptops

Monitors

Tablets

Mobile phones and smartphones for 15,000-25,000 rubles

Mobile phones and smartphones for 25,000-35,000 rubles

Mobile phones and smartphones for 35,000-50,000 rubles

Mobile phones and smartphones over 50,000 rubles

Mobile phones and smartphones under 15,000 rubles

Photo and video cameras

Printers and multifunctional devices

Smart watches and bracelets

Genres and subjects

Auto

Business

Interior

Household tips

cottage and garden

Cats

Dogs

Articles about animals

Cafes and fast food

Cooking

Healthy eating

Restaurants and bars

News and tips

Reviews

eSports

Online games

Art and entertainment

Children's literature

Domestic literature

Foreign literature

literature for study and rest

Computers and electronics

Adult content

Cosmetics

Fitness

Health

News and tips

Popular science

Scientific articles

Real estate

Education

Domestic tourism

Flights and hotels

Foreign tourism

News and tips

Content for children

Content for parents

Family life

Basketball

Bodybuilding

Hockey

Martial arts

Outdoor and extreme sports

Soccer

Sport news

Finance

Clothing

Groceries

Household goods

News and tips

Art and entertainment

Auto

Beauty and helth

Books and literature

Business

Computers and electronics

Education

Family and children

Finance

Food and drinks

Games

Home and garden

Pets

Real estate

Science

Shopping, buying

Sports

Travel

Adult content

Movie genres

Action

Animated

Comedy

Crime

Foreign

Horror

Romance

Russia

Science fiction

Soviet

Thriller

Download the full list of Yandex Direct targeting

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