Yandex advertising technology news
Updates in Yandex.Direct, Yandex.Audience, display advertising and other Yandex advertising services, research of the Russian advertising market and practical advice — read, share in social networks, and subscribe to make you don’t miss anything important.
Simplified CRM data segments in Yandex.Audience
You can now combine phone numbers and email addresses from your CRM data in one file to create segments in Yandex.Audience. This means segments based on CRM data are available to far more advertisers than before — these two sources make it much easier to reach the required 1000 data strings to create a segment.
Draw your own geosegments for hyperlocal targeting
There is a new way to create geosegments in Yandex.Audience that lets you express your artistic talent.