Every year, Yandex.Market and GfK Rus conduct an analysis of Russian audiences of online stores. This  research helps answer questions about the share of Russians who shop online, their frequency, motivators and deterrents to online shopping, payment and delivery options and more. Most of the observations apply not just for Russia as a whole, but for some of its major cities as well.

While limits remain for many Russians and their travel plans, there is an opportunity to review the usual approaches and find new solutions to promote travel-related business. And we will help you get to know your audience better — because people never stop dreaming about new experiences and trips. This study collected data on what has changed in the behavior of users interested in traveling.

In this article, we will look at how Russian users prefer to pay for online purchases and services, which payment platforms they choose, and why it is important to use local payment solutions.

We have seen with our own eyes just how significantly the usual rhythm of work and life has shifted. These changes have not left advertisers unaffected, and they have also begun to adapt their approach to attracting customers. In conditions of self-isolation and uncertainty, businesses are making every effort to adapt and stay afloat.

We have collected some tips to help you adjust your ad campaigns, along with ideas that will help you keep in touch with your customers.

The growth in the number of online purchases from year to year is a familiar trend. But how are people's delivery preferences and expectations for logistics affected by the city where they live? We can learn about this from research conducted by Yandex.Market in cooperation with GfK Rus.

Users turn to Yandex to find answers to all sorts of everyday questions. And a hard task to find a new mid-length dress or a pair of trendy sneakers is not an exclusion.

A recently published presentation from Yandex provides detailed insights into the trends and numbers for the Fashion market of 2018. Any advertisers involved in online fashion sales can find it useful when preparing ad campaigns or analyzing their current activity.

Summer is the hottest season in terms of booking hotels and tickets, and a feverish time for anyone involved in travel-related advertising. We know, however, that users start planning their holidays well in advance, and take a significant amount of time to make a decision. Our research will give you an idea as to when and how users plan their trips, as well as how to adjust your ad campaigns and make hay while the sun shines at the peak of the vacation season.

Advertisements placed via Yandex.Direct are seen by the vast majority of Russian internet users, so click reports provide insight into seasonal changes in demand for different products and services. To see which seasonal patterns repeat annually, we analyzed three years of click data from Yandex.Direct and took note of the products and services that regularly top the charts.

There are tens of thousands of sites in the Yandex Advertising Network, and the vast majority of Russian internet users come into contact with YAN ads. What kind of ads they see depends on several factors, including the individual user’s interest and the strategies in use in advertisers’ campaigns. When speaking about user interests, it’s important to recognize that they vary quite significantly along demographic lines like age and gender. Advertisers don’t always have a clear idea of exactly how they differ, so in this article, we want to shed some light on these differences. We conducted research to determine what kinds of the goods and services get the most (and least) interest from men and women of different age groups. We were also able to define different areas of interest that can be used to classify ads so that advertisers have an idea of whose attention their ads are most likely to grab.