Playable ads and graphic ads are now available as one of the ad types for mobile app promotion in unified performance campaigns for all Direct users.
This ad type includes two formats:
- Playable ads help engage users via a dynamic HTML5 banner. Create mini games, interactive texts, demo versions, and other formats to attract new audiences to your app.
- Image ads let you share the most important info about your app in a single image. Test various ad creatives to build the necessary associations with your brand.
You can add playable ads and image ads to existing ad groups or create them in new ones
What to consider when creating campaign with these ads:
- Use playable ads and image ads if you need your creative to be displayed in its full size without cropping. This ad type preserves the original size regardless of the platform it’s placed on, ensuring all text and image elements are fully visible. Be sure to meet the moderation requirements for the ad text and its size.
- Create unique ads for a specific audience segment and combine them into a group to make your ads more personalized.
Use deeplinks and deferred deeplinks to redirect the user to the app screen that is most relevant to them. Custom app pages with relevant offers in the App Store and Google Play will bring users one step closer to conversion. All these tools are available for app promotion in unified performance campaigns.
- Plan your creatives and their quantities in advance. A single ad group may contain no more than 50 Playable ads and image ads.
To learn how to launch this ad type in a UPC, follow the instructions in Help.
