Six new media platforms have been added to Real-Time Bidding (RTB): Weather, Mail, Maps and Traffic, News, Real Estate, and Auto.

Participating in RTB, or an auction, is a convenient way of placing advertisements. First of all, you can set the price that you are willing to pay for banner impressions yourself. Secondly, you can manage banner impressions with more flexibility. You can quickly stop or start impressions, as well as change placement settings: rotation, targeting, strategy options, and the strategies themselves.

You can read more about current conditions for bidding on our advertising site: http://advertising.yandex.com/price/media/auction.xml.