Yandex Direct Pro: A solution for advertising specialists

Yandex Direct Pro is an advanced interface where you can set up your advertising.

Here, you can place ads across all available sites, including Yandex Search, the Yandex Advertising Network, the Product gallery, Yandex Maps, and Telegram channels. You can use quick campaign creation tools, including Quick start, Campaign Wizard, and product campaigns, plus professional ad management solutions with flexible settings, such as Unified Performance Campaigns, display ads, and contextual banners in Yandex Search. In addition, Unified Performance Campaigns and display ad campaigns can be managed in Direct Commander and via the API.

Unified Performance Campaigns is a tool for creating universal performance ad campaigns. They’re great for advertising most products and services across all Yandex sites and in various formats, such as Text & Image ads, image ads, product ads, and catalog pages.

Display ads are a set of tools for launching awareness campaigns where you tell users about your brand and its offers in the most prominent positions, and solve business challenges at any stage of the funnel. You can choose your own ad formats, such as display banners, video ads, video banners, as well as premium formats, including banners under the search bar, premium billboards, and display formats in Yandex Search.

Contextual banners in Yandex Search is a tool for launching contextual display banners with the pay-per-click model. These banners appear to the right of the search results and are relevant to the search query.

What to expect from Yandex Direct Pro in the future

We plan to focus on the following tasks:

• Making it easier to test marketing hypotheses through the new A/B experimentsβ feature, which is already available in the Yandex Direct Pro dashboard, and the new combinatorial ad format, which will be introduced later
• Making it faster to manage ad elements with the new ad element inheritance logic, already available, and the ad element management library, which will be introduced later
• Adding new analytical tools and advanced reports to the new Report Wizard to provide you with more insights and help you make correct data-driven decisions
• Making it easier to manage large accounts: we’ll help you save more time by improving Direct Commander so that you can conveniently work with multiple campaigns in the same interface