Raise the stakes with in-app bidding from Liftoff

Easy Monetization customers can now leverage both in-app bidding and smart waterfall monetization strategies via our partners at Liftoff — a global advertising network trusted by over 100K apps worldwide.

While in-app bidding is often seen as an efficient and cost-effective method for generating app revenue, Easy Monetization’s hybrid mediation approach will give you the best of both worlds. In fact, when our experts mixed in-app bidding with a smart waterfall setup, partners saw a 3-9% revenue increase!

You can explore Liftoff’s in-app bidding capabilities without investing any additional resources. Our experts will take care of the settings for you so you can sit back and relax.

Try the Appnext big thing

Easy Monetization has partnered with Appnext — a major advertising network — to help drive your app’s growth even more. Part of the Affle Group (NSE: AFFLE), Appnext’s operations span more than 130 countries and regions worldwide, with a strong on-ground presence in India, Southeast Asia, Russia, China and LATAM.

Thanks to Appnext, Easy Monetization partners can now get access to some of the highest eCPMs in the industry, backed by top-tier advertisers. Our experts will help you connect with premium demand and achieve exceptional growth through Appnext’s advanced monetization technology and popular ad formats like banner, interstitial, rewarded, and native ads.

See all your data in one dashboard

If an “all-in-one monetization dashboard” sounds too good to be true, prepare to be blown away. Easy Monetization has introduced a new unified dashboard to make the tracking of your ad revenue growth even more convenient.

The new dashboard shows all the important information about your monetization from both advertising networks and predictions by Easy Monetization. This means you’ll have a complete picture of your app’s earnings even in case a network skips a beat. You can easily view your basic metrics like clicks and impressions or more advanced data like fill rates, eCPMs, and revenue in just a couple of clicks.

Get new revenue streams with more banner ad formats

As an icing on the cake, Easy Monetization has introduced more ad format options to multiple ad networks. That means Easy Monetization experts will have more options to get you the best results from in-app ads. Here are the new formats: