CompanyJobsFor developersFor advertisersEvents
Log in
Menu
Main
News
 
Update to the Yandex Direct interface: what's new in Text & Image ad settings
January 23, 2023

Related words, adjustments, hints, and other changes to make setting up ads easier.


The more new features we add to Yandex Direct, the more settings, filters, and toggles appear in the interface. To make it easier to set up campaigns and help you focus on what’s important, we’ve gotten rid of unnecessary elements and added some useful features. Let’s take a closer look.

Related words

Working with all of your keywords in one list made it difficult to find the most effective ones and evaluate the estimated reach. That’s why we’ve completely updated the “Forecast and suggestions” block when working with keywords.

What’s changed:

  • Every keyword can now get an impression forecast based on regions and negative keywords. In Yandex Search, this is the exact number of impressions based on Keyword statistics data. In YAN, it’s the relative reach depending on the scope of the forecast.
  • When you enter a keyword, you’ll be given other suggestions with an impression forecast.
  • Added keywords can be copied and pasted into other campaigns or groups.
  • Library sets of negative keywords can be used with the “Add sets” function in the negative keyword setting.

If it’s easier for you to work with a simple list of keywords, select “Display as one field” in the drop-down menu.

Adjustments

Adjustments now affect a lot indicators based on the strategy chosen, so we’ve simplified the interface so that you can focus on the most important settings.

What’s changed:

  • Only the set adjustments are displayed. Switching between tabs is no longer necessary.
  • A hint now appears telling you what exactly the adjustment affects based on the chosen strategy: the bid, the conversion price, or the target share of advertising expenses. For example, if you hover over a -100% adjustment, you’ll see that impressions are completely disabled.
  • To decrease or increase the adjustment, enter a value for an upward adjustment or add a “−” for a downward one. Downward adjustments are highlighted in red.

Retargeting

We recently added retargeting to Yandex Search campaigns. Now we’ve redesigned the block itself:

  • Clear divisions in mixed campaigns. Now you can see all of the criteria for Yandex Search and networks without switching between tabs.
  • When you set a criterion, a brief description of the segment appears. You no longer need to click on the criterion to see which segment you selected.

Creating and editing ads

Making a creative takes attention and time. To make it easier, we’ve added hints and more options for previewing ads.

What’s changed:

  • Now Yandex Direct analyzes the site itself and offers suggestions for the title and text. To do this, you just have to enter the link in the ad. You can add the option you like or write the texts yourself, just like before.
  • The system will pull and suggest images from the advertised domain. You can use them immediately in ads.
  • The preview window is always pinned in the right block and shows how the ad changes as elements are added.
  • In the “Impression criteria” tab, a hint will appear with the targeting criteria in the ad group to help you create the most relevant creatives.

Other blocks have also been updated. For example, if you make a mistake in the ad link, Yandex Direct will notify you about it. In the “Interests and habits” section, each type of targeting is now marked with a noticeable and understandable graphic element. And in the right block at the group level, we added a hint that reminds you how different targetings relate.

We are gradually releasing the updates to users, so some changes may not work for everyone.

Video Tutorials

More
How Yandex Mobile Mediation works
How Yandex Mobile Mediation works
Video
Yandex × Brands: MyProtein case study
Yandex × Brands: MyProtein case study
Video
Yandex × Brands: AliExpress Russia case study
Yandex × Brands: AliExpress Russia case study
Video
Yandex × Brands: Radisson Hotel Group case study
Yandex × Brands: Radisson Hotel Group case study
Video
What is Yandex?
What is Yandex?
Video
Yandex.Direct online training
Yandex.Direct online training
Video

Subscribe to the Yandex Ad Tech Newsletter

 Incorrect email address
 
Conditions
I hereby agree to receive advertising messages from LLC “YANDEX”, its affiliates or any other entities / persons acting on behalf of LLC “YANDEX”, in accordance with Part 1, Article 18 of the Federal Law “On Advertising” (SRN: 1027700229193) and to decline at any time receiving such messages by using the functionality of the service, as part of which or in connection with which I have received these advertising messages.
Thank you!

Please check your inbox.

Services

Yandex.Direct
Yandex.Market
Yandex.Metrica
AppMetrica
Yandex.Webmaster
Yandex.Audience
Yandex.Directory
Yandex.Tracker

Yandex advertising products

Search advertising
Yandex Advertising Network
Mobile Advertising
Display Advertising
Video advertising
Retargeting
Yandex.Direct automatic strategies
Audio advertising
Location-based advertising
Other Yandex services

Technologies

Direct API
Metrica API
AppMetrica
Market API
Money payment processing

Training & Certification

Training & Certification
Online Course
Certification of specialists

For Partners

For Agencies
Yandex partner status
Ad Network
ADFOX

Contacts

Yandex support service
Offices
Local advertising agencies
Get professional help with setting up Yandex.Direct

Legal Documents

Privacy Policy
Interest-based advertising on Yandex.Direct

Requirements

Technical Requirements
General Terms and Conditions
Regulations for Placing Advertisements

Advertising rates

Price List
© 2004–2025  YANDEX