Can I create separate campaigns within the Unified Performance Campaign with impressions in Search and Ad Networks, or doo I need to launch all campaigns together?
A single performance campaign allows you to create sub-campaigns for Search and the Advertising Network. There is no need to launch campaigns together unless it is required to solve your business goal.
Can I create separate campaigns with text-image, dynamic ads, smart banners?
Yes, in the Unified Performance Campaign this can be done at the ad level. To create text and image ads, select the desired placement at the campaign level and “Text and image ad” at the ad level. To create familiar dynamic ads in display locations, select “Manual settings” → “Search results”, and at the ad level, “Product ad”. To create smart banners, specify “Manual setup” → “Yandex Advertising Network” in the display locations, and “Product ad” at the ad level.
Can I create a manual bid campaign in Unified Performance Campaign?
Yes, you can create a campaign with manual control of bids and impressions in Search. For impressions in the Yandex Advertising Network, manual bid management is not available.
Do the algorithms for displaying ads in a Unified Performance Campaign differ from individual campaigns with text-graphics, dynamic ads, and smart banners? Will there be priority in impressions in relation to other campaigns?
No, the same algorithms work in UPC as in other types of campaigns. But if necessary, you can create different ad types within the same group or campaign to get more training signals. New combined formats will further improve placement efficiency.
Will the release of Unified Performance Campaign from beta affect the performance of my current campaigns?
No, the current announcement does not in any way affect the work and results of your campaigns.
Why transfer everything to the Unified Performance Campaign, why can’t we leave everything as it is?
The technical capabilities of UPC allow us to implement new solutions and respond to requests from specialists related to setting up advertising. This was explained in the announcement. To make it easier for you to adapt, we take responsibility for updating campaigns to the UPC. Current campaigns will continue to run as before. In July, when the manual upgrade becomes available, you will be able to choose a time that is convenient for you before the automatic transfer in the fall. We’ll tell you about the exact dates later.
Will there be only one campaign left to do everything?
No, you can create individual campaigns as before.
Tell us about the differences between a Unified Performance Campaign and a Product Campaign and Campaign Wizard.
In the UPC, you have access to all the features of the expert mode. In addition, you can create multiple groups within one campaign, set up targeting more flexibly, and choose only Search or only YAN as the display location, not limited to mixed campaigns. And in UPC you can combine campaigns into package strategies, use advanced options for setting up an ad, apply mass actions at different levels and track detailed statistics in the Report Wizard.
If I launch a campaign on one site with the same settings in the Unified Performance Campaign and other types of campaigns, will there be traffic cannibalization?
Yes, in this case the same logic will work as if you launched, for example, two identical campaigns with text and image ads.
How can I import and export campaigns with text and image ads and campaigns created using UPC to XLS?
Recently, the UPC has added the following capabilities for working with XLS files:
- Exporting UPC to an XLS file in the web interface and Commander
- Importing UPC and text and graphic ads from an XLS file into existing and new UPC in the web interface and Commander
- Copying groups and advertisements from text and graphic advertisements in UPC in Commander
Export and import are only supported for text+image, and image ads. Export of product listings and catalogs is not available — empty groups will be created for them. Settings that are not in the UPC will also not be available when exporting from text and image ads.
Can I not change anything in current campaigns until the fall?
Yes, if you are satisfied with the results of your current placement, you do not have to upgrade your campaigns to the Unified Performance Campaign at this time. Follow the update steps we outlined in the announcement to prepare your campaigns for the changes.
Can I copy current campaigns and run them?
Follow the update steps we outlined in the announcement to prepare your campaigns for the changes.
Is it possible to create a unified performance campaign in Commander?
Yes, UPC can be created in Direct Commander.
Why are Business Cards not available in UPC?
Only an organization from Yandex Business is used as contact information in advertisements in the Unified Performance Campaign. Yandex Business is a single place for storing data about organizations in Yandex. Unlike business cards, which do not have the ability to track conversions or teach strategies, in Yandex Business you can record targeted actions (applications, building routes, etc.). it provides detailed information about the organization, including business reviews, for users
Can I create an UPC using a business card as a landing page, without a website?
No, but you can specify an organization from Yandex Business as a landing page.
What does “campaigns will be updated to UPC” mean?
For example, say you have one campaign of the “Text and image ads” type, with impressions in Search, and two groups: one with text and image ads, the other with image ads. When updating, you will have one UPC with impressions in Search and two groups: one with text and image ads, the other with image ads. We will inform you about the details of the update closer to the announced dates.