Yandex has introduced a new banner ad display system called the Demographic network. Now advertisers can show their ads to all potential clients on several Yandex services at once.
Advertisers can select socio-demographic targeting criteria such as gender, age and income level when ordering the campaign. Ads will be displayed to everyone in the target audience irrespective of which site they use.
More information about socio-demographic targeting options and placement costs can be found in the «Advertising rates» section.