SKAdNetwork is Apple technology that attributes app installs to specific ad campaigns while maintaining user privacy.

Since last year, SKAdNetwork 4 has been used in mobile app advertising on Yandex Ads. This allows advertisers to track installs from ad platforms more accurately, and then use this data to optimize advertising and analytics.

Now, SKAdNetwork conversion data is also available to our DSP partners, so they can choose the most valuable ads to display.

We understand the importance of communication with iOS users in the advertising chain, so we plan to add more solutions for this segment in the future.

We offer a comprehensive set of tools for working with iOS devices. If you want to track your iOS campaign results using SKAdNetwork, contact your representative or write to us at dsp-support@yandex-team.ru.