We have launched a new search retargeting tool for banners placed on Yandex services. Advertisers can now have their banners displayed to Yandex users searching for information on a given subject such as household appliances or car loans.
The retargeting system is based on the analysis of search queries. When users search for information on Yandex, the system registers the search and classifies it under a thematic group. Banners with search retargeting will only be shown to users whose interests match the subject of the ad.
Search retargeting can be used on the Mail, News, Weather, TV, Timetables, Jobs, Cards, Dictionaries and Auto services.
More information about search retargeting.