This new feature allows app owners to promote their businesses to 60+ million high-intent users. Moreover, it is now a necessity while promoting your app in Russia: from September 1st, 2025, RuStore will be preuploaded on new Android smartphones.

Thanks to flexible targeting, app owners can reach their target audience among those who are already using RuStore. The algorithms will identify users most likely to install your app, convert, and bring revenue.

The payment methods for Russia are natively integrated into the RuStore itself — this makes in-app purchases even more seamless and easy. Also, the RuStore commission is 15% only!

How to promote your app from RuStore via Unified Performance Campaign (UPC)

Enjoy our ML technologies, intuitive interface and flexible campaign settings. Now in RuStore as well.

1. Provide a tracking link or a direct link to the mobile app in RuStore when creating your campaign.
2. Choose the campaign goal: either acquiring new users or retargeting. This helps simplify the campaign setup.
3. Set up your strategy: define the campaign objective and choose a payment model (per click or per install). This allows you to control the learning speed and campaign effectiveness.
4. Add ad groups and set targeting. Within UPC, you can group creatives and targeting options for each audience segment and test the most effective combinations.
5. Create your ads: choose formats based on your goals and business needs. For instance, combinatorial ads are great if you want manual control over copy in Search and Yandex Advertising Network. Product ads are ideal for promoting a wide range of products or services.

For more details on how to set up app promotion from RuStore, check the Support section.