One of the key tasks of Yandex is to make product ads as useful as possible for the user and profitable for businesses of any size. We’re now offering a new, eye-catching place to display ads in Yandex Search: the product gallery.
The product gallery appears under the search bar and consists of several product cards from different stores. Each card contains the store’s domain, photo, name, product price, and any discounts that apply.
Stores from the “Electronics and household appliances” category will be the first to display their products in the gallery. This feature will soon be available for all product categories.
Product gallery benefits
- Publicizes products, prices, and promotions in an attractive format right under the search bar.
- Matches user queries during product selection.
- Boosts conversions.
- Available to businesses of any size, including small stores, through a separate auction unrelated to premium impressions.
Advertisers who tested the product gallery received 5% more conversions while more than halving their cost compared with dynamic ads without a gallery.
Setup instructions
Create a Dynamic ad campaign from a feed in Yandex.Direct. Make sure pictures, prices, and discounts are transmitted in the feed, and that the product names, images, and links match. The product gallery is automatically displayed for queries about electronics and household appliances for all campaigns of this type. Only new products are shown in the gallery. Ads for discounted goods and used items are not served. To learn more about using the product gallery, see Help.
FAQ
Are Google Shopping feeds suitable for ads in the Yandex product gallery?
Yes, we support Google feeds. Use them to easily start displaying ads in the new Yandex Search ad slot. Learn more about setting up dynamic ads from feeds in the instructions.
What fields besides images and prices should be specified in the feed?
Fill in as many fields as possible. Specify any discounts and fill in the Name, Model, Vendor, and TypePrefix.
Where can I see statistics on the product gallery?
Product gallery statistics appear under Placement type → Product gallery.
If you have any questions about using product galleries and other formats for online stores, contact Support.
