What’s new
- Transparent background so the creative sits naturally on the map and draws the eye
- Promo text field under the banner for a slogan or concise CTA (up to 35 characters)
How it works
The banner appears when a user is planning a route or has paused along the way in Yandex Maps or Yandex Navi. With a tap, the user can go straight to your site or open a full-screen or stories experience with next steps.
What Premium Banners help you achieve
- Reach or refine: Cover a broad Geoservices audience, or use geotargeting to reach users in specific areas
- Build awareness: Highlight your brand, promotions, and offers
The benefits of geo ads
Research shows that geoservices ad banners offer high visibility and longer contact with the user:
77% | 75% | 4.7 seconds |
Source: Neurotrend Research. Method: Eye tracking.
Get started
Ready to make your offer stand out on the map? Contact your Yandex manager to launch the updated Premium banner in Geoservices and plan the right setup for your goals.
