We've launched Look-alike, a new kind of targeting. It's based on Crypta technology and allows you to display media banners to users whose online behavior is similar to that of your potential clients.
The targeting method analyzes data from the Yandex.Metrica counter and determines unique models of behavior of people who meet key targets on advertisers sites. For example, creating an order. After that, it finds the most similar users in the network and shows banners only to them.
Thanks to this method of selecting an audience, you can attract the attention of people who are more likely than others to be interested in your offer and get an impressive return on your advertising platform.
You can order advertising with the Look-alike targeting setting in a separate portal network that includes nine of our media platforms and YAN partner sites.