New rules for advertising cryptocurrency in Yandex Direct

August 28, 2024

From August 17, a law prohibiting cryptocurrency advertising in Russia comes into force. Find out which categories fall under the new restrictions, and which can still be promoted as before.

Starting August 17, you can’t advertise:

Digital currency exchanges, including cryptocurrency exchanges
Blockchain and smart contracts
Mining and ICOs
Earning money from cryptocurrency, mining, and ICOs
Cryptocurrency investment
Crypto wallet checking

If you advertise services in any of these categories, your ad impressions in Russia will be restricted starting August 17. You’ll still be able to run these ads in other countries.

The restriction doesn’t apply to ads for:

Hardware used for cryptocurrency mining and storage, including mining farms and miner hosting services
Informational articles, training materials, and events related to cryptocurrency, mining, and ICOs
Related categories, such as legal advice on cryptocurrency

Read more about the new cryptocurrency advertising regulations in our Help section.