- We have combined the "Audio clip" and "Audio plus" products, with a new CPM of 180 rubles (previously 350). Advertisers can decide whether to add a banner to an audio clip, but it no longer affects the placement cost.
- Now the minimum CPM for the "Audio ads. Auction product" product is 70 rubles (previously 100).
These updated products will be available to order starting June 1, 2018.
These products play between tracks on Yandex.Music and Yandex.Radio, and are ideal for both increasing brand recognition and generating sales. Advertisers can add a banner with a link to the audio clip for free.
To read the full placement conditions for audio ads on Yandex, click here.